I like the unique infographic presentation, @samparr and team, although I'm honestly not a fan of the tagline, "Stories of successful founders who can't code." Although a clear descriptor, no one wants to be described as "not" something (the same reason why I avoid the term "non-technical"). I wrote about this topic and the importance of roles outside of engineering a while back.
Maybe "don't code" would be more apt but now I'm just splitting hairs. I don't get hung up on other's PC diction. 😄
I think that's solid feedback @rrhoover and I don't disagree with ya.
Too be honest, we're still tinkering with our tagline and identity. Hustle Con and Hustle Con Stories started as a way to talk about non-technical founders but has since morphed into this platform to discuss all things non-technical about running a company.
So regardless if the person doesn't code (or can't code) or if they're a full on engineer, we are becoming the place to discuss strategies to building cool things. Kinda like a startup MBA except taught by interesting founders.
Know what I mean?
@rrhoover@thesamparr I'd never thought about it before, but "non-technical" does kind of assume a "coding, then everything else" mindset.
What is the non-exclusive version of the set of roles at a company who don't code? Is there one? "Business people" is so vague as to become useless, and I don't think it would even properly cover everyone.
I do like "who don't code" because it focuses on role rather than ability. I also don't see the need to specifically exclude founders who DO code, as long as they [description of hustled here]... Maybe just something like "stories of successful founders who beat the odds"
@samparr@rrhoover I hate to disagree, but from what I hear when I talk to founders, there are some entrepreneurs who feel that their problem is that they can't code. That tagline speaks to the way they're feeling and almost makes adds a sense of pride to it.
Fair point, @andrewwarner. I'm sure many people don't care about the term, "non-technical" but when describing, someone I try to focus on someone's abilities and area of focus (marketer, designer, salesperson, product manager, etc.). There's a lot of focus on being technical (explicitly and implicitly) but ultimately you need to execute well in more than just engineering to build a successful company (of course).
I agree with @andrewwarner that the fact these speakers are "non-technical" probably has some element of appeal to many founders.
But I also agree with @rrhoover that I'm not a fan of the "founders who CAN'T code" tagline — I spoke at Hustlecon last year; I don't spend much time coding, that's not because I "can't" code - it's just that I find I'm really slow at it and so only really code if I'm hacking around with something.
Maybe "non-engineer founder" could be better?
These guys are killing it with the infographic stories that they're putting out. They're some of the most informative/in depth researched background stories I've seen.
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