Hey Producthunt friends! 👋
We built Hull's Zapier integration to be much more than just a set of triggers and actions. We created a deep connection that unites Zapier’s best of breed workflow engine combined with Hull’s system of intelligence to create ultimate combo for personalization, allowing to go beyond everything you have ever used before.
Happy to answer all your questions!
Hey @leadoneer - Hull's core focus is on building a unified, enriched and cleaned source of truth, that is then Synchronized back to all your tools in realtime.
Whereas most CDPs focus on Web traffic and Backend traffic data ingestion, and AdTech & Analytics as destinations, Hull is different because in addition to raw traffic and product data, it embraces SaaS software such as Marketo, Salesforce, Hubspot and more as native sources that are ingested and unified automatically,
It then lets you filter per-entity, per-field and per-segment to update each tool in a very precise manner as data changes in Hull.
No more `First_name` being different in each tool, you can unify them all in Hull and then sync the result everywhere.
@leadoneer@rdardour Having been in media for many years, I find Hull is the closest solution to achieving the elusive "360 view of the user" I've seen to date. You might find this page helpful to see the hierarchy or order or priority for Hull's approach to automatic identify resolution, https://www.hull.io/docs/concept.... They're also just an amazingly accessible and knowledgeable group of folks, great business through and through.
Thanks @hawkinsjon ! Really appreciate this coming from an industry expert like you! We love Customer.io and recommend it anytime a discussion revolves around Email as we believe you guys have the best solution solution on the market!
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