@wilfredboston In the course I actually reach out to journalists live and record myself doing it so students see all this theory in practice. I also share the best email templates which have worked for me over the years. Most of the course is live examples.
Not too long ago I wrote an article about doing your own press outreach which went wild on Reddit: https://www.reddit.com/r/Entrepr...
I've gotten hundreds of people emailing me asking for 1-1 help to coach them through reaching out to press. I decided to record this course to help startups do their our PR.
Just today for ProductHunters - use code: 'PH' to get 25% off the course.
@danslagen It's a pretty general question man, I'd say building real and lasting relationships with journalists has worked the best for me. This quote from a friend of mine Rebecca who used to write for VentureBeat sums it up nicely:
"Unfortunately, the relationship usually feels one-sided. You — a PR person, employee, or entrepreneur — reach out to the press when you need coverage. You are asking for a service, for us to pick your story over the dozens of others we could be writing about.
Rarely is that reciprocated. If you have a tip or an idea for an article that gasp doesn’t involve you, share it with a journalist. We are always on the prowl for good stories."
It's from her article on startups pitching her:
https://medium.com/@bekahgrant/c...
@wilfredboston Sure thing. Here are the best email templates which worked for me, I go through these during the course, happy to just give this away to you. This PDF has a different pitch angle attached to each template so it should give you ideas for different angles:
https://www.dropbox.com/s/zrc1k8...
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