Formsort

Hi Product Hunt! I’m Fil, cofounder and CEO of Formsort. Ben, Peter and I were early employees at Better.com, an online mortgage technology startup. There, we experienced the frustration of custom-engineering forms firsthand. As the head of product, my team built Better’s mortgage pre-approval flow, which is essentially a long, branching form with a branded design, complex logic, and 3rd party data pulls. Every piece of this form was built from scratch by our engineers, and even simple changes could take weeks to get implemented. This significantly slowed down our ability to test and optimize. We spent most of our time solving generic data, logic, and UI problems instead of focusing on the nuances of our industry and helping borrowers into their homes. When we looked around, we didn’t see any great solutions for this complex engineering problem. Tools like Typeform and Jotform weren't flexible enough to help tech companies like us with their complex product forms. Open source libraries only solved point problems. And custom engineering cost a ton of money. That’s why we built Formsort: to have the form platform we wish existed. Since we've gone live, our customers have received nearly 50 million form submissions, and have built: - Patient intake forms that double sign-up conversion rates - Qualification flows that increase sales by 30% - Fintech onboarding flows saving $100,000s in engineering costs - SaaS sign-up and feedback forms + more Formsort has: 🎨 A powerful theme editor: control every form component, from overall layout to individual button states. 🧠 Complex logic: personalize responder experiences with conditional logic, redirects, and real-time calculations. ↔️ High extensibility: embed custom question types, retrieve answer choices from APIs, or embed the flow itself. 🔗 Native integrations: data stores (PostgreSQL, BigQuery, Redshift, Google Sheets), analytics tools (Segment, Amplitude, Optimizely, Google Analytics) and more 🔐 Strong data privacy and security: SOC 2 Type II certified and HIPAA compliant 🎁 A special Product Hunt offer: Get 20% off our Pro plan if you sign up within a week of our launch. Get started for free today—we can’t wait to see what you build!

Hey Product Hunt community 👋🏼 Today I’m so excited to introduce Formsort to you all. I’ve known the team for a while now and am super impressed with how much thought and care they put into building their form-builder solution. It empowers anyone to build complex, customizable forms without relying on help from developers. Formsort is a low-code form builder on steroids. With powerful integrations, an easy-to-use theme editor, and flexible APIs, you can customize any complex form and convert potential leads into customers. They’ve already helped startups like Allara, Balance Homes, and Calibrate increase form conversion and save thousands of engineering hours! They have a free plan so do check out Formsort and let the team know your thoughts. Ben, Fil, Peter, and the rest of the team are here to answer your questions so drop your feedback and help them build a better form builder!

Looks pretty cool! How is this different than Typeform / Jotform?