Sales AI that helps revenue teams move faster, stay organized, and close more deals, by streamlining the behind-the-scenes sales-work so nothing ever slips through the cracks.
Hey PH Community, Carlo here. Today we’re making FirstQuadrant available for the public! This one’s been a long time in the making.
Anand and I started working on this over 2.5 years ago (before ChatGPT was even released). And to be honest, it took a lot of fucking around and finding out. We spoke to over 300+ founders and heads of sales, rebuilt the product from scratch multiple times, and only after countless conversations did it finally click.
So today, we’re excited (and a bit nervous) to finally release FirstQuadrant to the public:
An AI sales execution platform that helps founders and revenue teams move faster, stay organized, and close more deals, by streamlining the behind-the-scenes sales-work so nothing ever slips through the cracks.
Let me give you a quick overview of what FirstQuadrant is and how it works. FirstQuadrant is an AI-powered sales execution platform. But it’s important to clarify right away: we are not an AI agent or an AI SDR. In fact, we intentionally distance ourselves from that idea.
We don’t think LLMs— now or even in the future — are smart enough to fully manage something as complex and human as sales. It’s a process that needs empathy, nuance, and real human judgment.
That’s why our core design ethos is building human-centered AI. Think of FirstQuadrant an AI sales assistant and not a replacement. A platform that works alongside your team. It’s built to help revenue teams move faster, stay more organized, and ultimately close more deals. By taking care of all the busywork they shouldn’t have to do in the first place.
The Problem: If you’ve ever looked inside a CRM, you know how chaotic things can get. Deals are scattered, updates are missed, and there’s always this underlying anxiety: “Did I forget to follow up?” “Am I waiting on someone to respond?” “Did I send the right documents?” Most sales reps are great at conversations and closing — but not at the repetitive, behind-the-scenes tasks before and after meetings. That’s where deals fall through the cracks.
The Solution: FirstQuadrant solves these exact problems. Our platform analyzes all your sales conversations and uses advanced AI reasoning to understand where each deal stands and what should happen next. It automatically manages tasks like: - Following up with leads - Rescheduling missed meetings - Qualifying new inbound leads - Staying in touch with old or inactive contacts - Sending resources or summaries post-call All of this is handled in the background, giving your sales team the mental space to focus on what really matters: selling, meeting with customers, and building relationships.
As a result, your deals move faster, your pipeline gets cleaner, and your reps aren’t constantly playing catch-up. They don’t have to keep everything in their heads anymore. FirstQuadrant tracks it all and nudges them at just the right moments.
And beyond just managing active deals, it also helps uncover hidden revenue by reactivating older, inactive business relationships (the ones reps never quite get around to following up with). And on the top-of-funnel side, it qualifies new leads that come in, lets you build custom-qualified audiences, and even runs AI-personalized outbound email campaigns at scale. So you’re filling your pipeline with high-quality leads and keeping everything organized and moving forward — all in one place.
About us
Anand (CTO/CPO) is a technology entrepreneur, engineer, and designer. Previously, he founded the accessibility tech startup Oswald Labs and the fashion e-commerce company Melangebox at the age of 18. He has been recognized as a top open-source contributor, listed as a GitHub Star, and included in Forbes' 30 Under 30.
Carlo (CEO) is a Swiss-born serial entrepreneur. Before founding FirstQuadrant, he established a Swiss design agency at the age of 20 and bootstrapped it to over 40 employees and multiple millions in revenue. He has been recognized by the EY Entrepreneur of the Year award and listed in Forbes' 30 Under 30.
Ask & Give
What we’re asking: We’d love your feedback, support, and thoughts. Especially from founders, sales leaders, and anyone who’s felt the pain of chaotic pipelines and missed follow-ups. Tear it apart or tell us what clicked. We’re here for it.
What we’re giving (for the PH community only): - A hidden, PH-exclusive sign-up link for priority access and 15% off for the first 12 months (only valid for 48 hours) - Additionally the first 10 supporters get $250 worth of AI credits and a free 1h sales consultation where I help you with your entire sales setup (deliverability, channels, website conversion, tool stack... whatever you need help with)
We’re super excited to share what we’ve built — and even more excited to learn from you all. Thanks for checking out FirstQuadrant.
tl;dr: After 2½ years of building and rebuilding, @carlobadini and I are finally opening up access to FirstQuadrant, an AI sales execution platform that helps founders & sales teams stay organized, follow up on time, and actually move deals forward.
It doesn't try to replace your reps... think of it more like a super sharp assistant that keeps track of what needs to happen next and just gets it done: follow-ups, meeting reschedules, lead qualification, post-call tasks, and more - all handled in the background. We put together a PH-only offer with 15% off for the first year and a few extra perks for early supporters.
@carlobadini Congrats on the launch, Carlo! The automated follow-up feature is fantastic for keeping pipelines organized. This is really awesome, hats off to you guys!!!
You can consider adding a predictive analytics dashboard to highlight deal bottlenecks in real-time.
@carlobadini@rohan_khan16 Good question Rohan -- I personally think that most sales automation tools on the market focus on just one slice (like outbound or basic CRM automation) and many try to fully replace reps with AI SDRs (but not us!). FirstQuadrant takes a different approach -- we don't replace humans. Instead, we support them with AI that helps manage the entire pipeline from identifying and qualifying leads to nurturing and follow-up. It's all in one place, built to keep real sales teams fast and focused. ⚡
@jason_chernofsky Hey Jason, you were one of the first 10 supporters during our launch, and we're truly grateful for that. As stated in my post, as a token of our gratitude, I’d love to offer you $250 in AI credits, a 1-hour sales consultation, on top of the 15% off for the first 12 months. If you wanna make use of that offer, just reach out via this email: launch-supporter@firstquadrant.ai
@kate_ramakaieva Hey Kate, you were one of the first 10 supporters during our launch, and we're truly grateful for that. As stated in my post, as a token of our gratitude, I’d love to offer you $250 in AI credits, a 1-hour sales consultation, on top of the 15% off for the first 12 months. If you wanna make use of that offer, just reach out via this email: launch-supporter@firstquadrant.ai
FirstQuadrant has been a game-changer for finding new audiences for us. Its data insights help us reach new leads and reconnect with existing one, so we’re hitting the right people at the right time. Super easy to use, and the visual dashboards make it simple to track what’s working. If you’re looking to grow your reach, this is the tool to do it.
FirstQuadrant is its own customer! When users visit our website, we use visitor identification to outreach qualified leads; when someone signs up for the waiting list, they received a personalized sequence; and our entire sales pipeline is fully managed by FirstQuadrant's AI under human supervision. We think dogfooding is the best way to build product, and we're using ours every day.
FirstQuadrant
Hey PH Community, Carlo here. Today we’re making FirstQuadrant available for the public! This one’s been a long time in the making.
Anand and I started working on this over 2.5 years ago (before ChatGPT was even released). And to be honest, it took a lot of fucking around and finding out. We spoke to over 300+ founders and heads of sales, rebuilt the product from scratch multiple times, and only after countless conversations did it finally click.
So today, we’re excited (and a bit nervous) to finally release FirstQuadrant to the public:
An AI sales execution platform that helps founders and revenue teams move faster, stay organized, and close more deals, by streamlining the behind-the-scenes sales-work so nothing ever slips through the cracks.
Let me give you a quick overview of what FirstQuadrant is and how it works.
FirstQuadrant is an AI-powered sales execution platform. But it’s important to clarify right away: we are not an AI agent or an AI SDR. In fact, we intentionally distance ourselves from that idea.
We don’t think LLMs— now or even in the future — are smart enough to fully manage something as complex and human as sales. It’s a process that needs empathy, nuance, and real human judgment.
That’s why our core design ethos is building human-centered AI.
Think of FirstQuadrant an AI sales assistant and not a replacement. A platform that works alongside your team. It’s built to help revenue teams move faster, stay more organized, and ultimately close more deals. By taking care of all the busywork they shouldn’t have to do in the first place.
The Problem:
If you’ve ever looked inside a CRM, you know how chaotic things can get. Deals are scattered, updates are missed, and there’s always this underlying anxiety: “Did I forget to follow up?” “Am I waiting on someone to respond?” “Did I send the right documents?”
Most sales reps are great at conversations and closing — but not at the repetitive, behind-the-scenes tasks before and after meetings. That’s where deals fall through the cracks.
The Solution:
FirstQuadrant solves these exact problems. Our platform analyzes all your sales conversations and uses advanced AI reasoning to understand where each deal stands and what should happen next.
It automatically manages tasks like:
- Following up with leads
- Rescheduling missed meetings
- Qualifying new inbound leads
- Staying in touch with old or inactive contacts
- Sending resources or summaries post-call
All of this is handled in the background, giving your sales team the mental space to focus on what really matters: selling, meeting with customers, and building relationships.
As a result, your deals move faster, your pipeline gets cleaner, and your reps aren’t constantly playing catch-up.
They don’t have to keep everything in their heads anymore. FirstQuadrant tracks it all and nudges them at just the right moments.
And beyond just managing active deals, it also helps uncover hidden revenue by reactivating older, inactive business relationships (the ones reps never quite get around to following up with). And on the top-of-funnel side, it qualifies new leads that come in, lets you build custom-qualified audiences, and even runs AI-personalized outbound email campaigns at scale. So you’re filling your pipeline with high-quality leads and keeping everything organized and moving forward — all in one place.
About us
Anand (CTO/CPO) is a technology entrepreneur, engineer, and designer. Previously, he founded the accessibility tech startup Oswald Labs and the fashion e-commerce company Melangebox at the age of 18. He has been recognized as a top open-source contributor, listed as a GitHub Star, and included in Forbes' 30 Under 30.
Carlo (CEO) is a Swiss-born serial entrepreneur. Before founding FirstQuadrant, he established a Swiss design agency at the age of 20 and bootstrapped it to over 40 employees and multiple millions in revenue. He has been recognized by the EY Entrepreneur of the Year award and listed in Forbes' 30 Under 30.
Ask & Give
What we’re asking:
We’d love your feedback, support, and thoughts. Especially from founders, sales leaders, and anyone who’s felt the pain of chaotic pipelines and missed follow-ups. Tear it apart or tell us what clicked. We’re here for it.
What we’re giving (for the PH community only):
- A hidden, PH-exclusive sign-up link for priority access and 15% off for the first 12 months (only valid for 48 hours)
- Additionally the first 10 supporters get $250 worth of AI credits and a free 1h sales consultation where I help you with your entire sales setup (deliverability, channels, website conversion, tool stack... whatever you need help with)
We’re super excited to share what we’ve built — and even more excited to learn from you all. Thanks for checking out FirstQuadrant.
FirstQuadrant
tl;dr: After 2½ years of building and rebuilding, @carlobadini and I are finally opening up access to FirstQuadrant, an AI sales execution platform that helps founders & sales teams stay organized, follow up on time, and actually move deals forward.
It doesn't try to replace your reps... think of it more like a super sharp assistant that keeps track of what needs to happen next and just gets it done: follow-ups, meeting reschedules, lead qualification, post-call tasks, and more - all handled in the background. We put together a PH-only offer with 15% off for the first year and a few extra perks for early supporters.
Would love to hear what you think!
@carlobadini Congrats on the launch, Carlo!
The automated follow-up feature is fantastic for keeping pipelines organized. This is really awesome, hats off to you guys!!!
You can consider adding a predictive analytics dashboard to highlight deal bottlenecks in real-time.
Best of luck with FirstQuadrant!
FirstQuadrant
@carlobadini @shadmannazim Thank you! You’re right, I’ll think about this for sure! Maybe a predicted future actions in Analytics.
Slack2Peach
@carlobadini great use case! congrats on the launch!
FirstQuadrant
@carlobadini @nithin_sonti Thanks a ton Nithin!
tl;dv
@carlobadini Super stoked about what you are building here. Can't wait to see where you will take this 🔥
FirstQuadrant
@carlobadini @carlo_thissen Thanks Carlo, appreciate having you as a customer!
@carlobadini How does FirstQuadrant's AI differentiate itself from other sales automation tools in terms of enhancing B2B sales efficiency?
FirstQuadrant
@carlobadini @rohan_khan16 Good question Rohan -- I personally think that most sales automation tools on the market focus on just one slice (like outbound or basic CRM automation) and many try to fully replace reps with AI SDRs (but not us!). FirstQuadrant takes a different approach -- we don't replace humans. Instead, we support them with AI that helps manage the entire pipeline from identifying and qualifying leads to nurturing and follow-up. It's all in one place, built to keep real sales teams fast and focused. ⚡
so basically, it does all the things a sales team doesn't want to do for them? love it
FirstQuadrant
@jason_chernofsky that's right :)
Notion
@jason_chernofsky This should be their tagline / pitch 💯🎯
FirstQuadrant
@jason_chernofsky Hey Jason, you were one of the first 10 supporters during our launch, and we're truly grateful for that. As stated in my post, as a token of our gratitude, I’d love to offer you $250 in AI credits, a 1-hour sales consultation, on top of the 15% off for the first 12 months. If you wanna make use of that offer, just reach out via this email: launch-supporter@firstquadrant.ai
FuseBase
Congrats, team! Is FirstQuadrant more suited for startups with small sales teams or larger enterprises?
FirstQuadrant
@kate_ramakaieva Our ICP ranges from seed to series B. Anything larger than that, usually requires complex integrations which we can't offer atm.
FirstQuadrant
@kate_ramakaieva Hey Kate, you were one of the first 10 supporters during our launch, and we're truly grateful for that. As stated in my post, as a token of our gratitude, I’d love to offer you $250 in AI credits, a 1-hour sales consultation, on top of the 15% off for the first 12 months. If you wanna make use of that offer, just reach out via this email: launch-supporter@firstquadrant.ai