Finch Browser Extension

We help you shop more sustainably

4.9•8 reviews•

377 followers

We help you shop more sustainably

4.9•8 reviews•

377 followers

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Chrome Extensions

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Sustainability resources

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Shopping

Finch decodes products environmental impacts and helps consumers to make better purchasing decisions. On Amazon, the extension lets you see what the score of the product you're searching for gets on a sustainability scale along with alternatives

This is the 2nd launch from Finch Browser Extension. View more

Finch

Your shopping guide for more sustainable stuff

Finch is your shopping guide for more sustainable stuff. Visit choosefinch.com to access sustainability scores and environmental assessments for hundreds of thousands of products.

Free

Launch tags:

E-Commerce•Climate Tech•Shopping

Launch Team

Jane Pennoyer

Finch Browser Extension

Maker

📌

If anyone wants to learn about how our scoring system works, I'm happy to give some info!

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2yr ago

Johnberg Arslan

AppManager by CompanyDNA AI

@jane_pennoyer1 Happy to hear, how do you crawl and analyze the product ingredients and in which dimensions do you evaluate the scores?

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2yr ago

Jane Pennoyer

Finch Browser Extension

Maker

@canberk_ars We use publicly available data on ingredients and certifications to generate product scores that account for impacts to climate, ecosystem, human well-being, raw materials, water, and waste.

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2yr ago

Johnberg Arslan

AppManager by CompanyDNA AI

@jane_pennoyer1 That is great, do you also validate the available data in some ways? Thanks for the answer.

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2yr ago

Jane Pennoyer

Finch Browser Extension

Maker

@canberk_ars We work hard to validate ALL our data. On the product side we gather data from multiple sources, including the manufacturers and retailers, then cross reference the data sets. We never take a brand or manufacturers "word for it" on sustainability. For example, if a brand says they are Leaping Bunny certified, we check that claim directly with Leaping Bunny.

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2yr ago

Tiffany Loverd

@jane_pennoyer1 how is fair trade status used in results?

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2yr ago

Charlotte Chiang

Anytype

Congrats on the launch, team! Have been looking for a solution like this for honestly more than 10 years. What are the data inputs for the environmental score? Is this score proprietary or do you use universal labels 'certified organic' etc.? Do brands submit these themselves or do you get the data from a third party?

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2yr ago

Jane Pennoyer

Finch Browser Extension

Maker

@charmandro Our Finch scores are based on more than 1,000 data points including peer reviewed environmental science, gov literature (the EU's work is especially robust! Thanks EU!), and 3rd party certifications. It is proprietary but also based on existing, validated standards (like organic!). We always verify brand claims with the direct source. So if a brand says it is a B Corp, we cross reference that directly.

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2yr ago