Emoticode makes it easy for bloggers and brands to include links in their Snapchat stories or Instagram comments that their fans can screenshot and save for later.
http://digiday.com/platforms/pop...
Theres no doubt there is a 'problem' with trying to visit a link from an instagram post or a snapchat - The current solution is screenshot, remember url and enter it. (or similar)
This solution is screenshot, upload screenshot, click to visit site (think I got that right?) - I wonder if the experience is seen as a that much better to get people to actually use it?
Also, Im curious how the tech works. The links look like 👻🚀7ey - couldnt people just fake these and also use them to spam comments on an Insta photo of a celeb or something? Obviously its the goal of the broadcaster to be the one to use the link.
@bentossell this solution is take screenshot, open app and tap link (screenshots are automatically uploaded)
on the tech side every emoticode resolves to a url so a fake emoticode would not work
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