Early-stage founders playbook

Actionable marketing lessons for indie-hackers

5.0•1 review•

20 followers

Actionable marketing lessons for indie-hackers

5.0•1 review•

20 followers

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Rated 5 out of 5 by indie-hackers and techie founders who love building features and feel hesitant about marketing. Helped 100 founders to get >1000 signups and paying customers. https://www.anaspiringfounder.com/marketing-playbook-for-early-stage-founders

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Launch tags:

Marketing•Growth Hacks •Business Books

Launch Team

Ana Bibikova

Wizen Guides

Maker

Hi, I'm Ana. For several years I've been volunteering as a mentor for the early-stage founders, and 99% of my conversations start with a founder asking me "How can I get customers for my product with a very limited budget?" Why is this such a pain point? The answer is simple: if you are a founder with no or small experience in marketing your googling up anything on a startup marketing topic would end in one of the following options: — you either land on a page that is very SEO-optimized and carries zero value in terms of actual content — you get access to cases of companies like Google, Dropbox, Slack, etc. It's fine if you have $65M to spend on customer acquisition (as PayPal did) but let's be honest — most of us don't have these budgets. Another problem is that most of the case studies that can be found in marketing-related literature or courses are horribly outdated. They were outdated by the time they became case studies. And they just don't work anymore because everyone uses them. So the challenge becomes pretty clear: how to get the best results with limited resources that bootstrapped founders usually have, and stand out. In my playbook I put together tactics that you can use and showed how other bootstrapped companies have been using them recently (in 2020 and 2021). I also included a weekly planner with specific steps and anticipated level of conversion that you can use to plan your marketing activities. Launch Day Discount: Get 20% off with a code PHC20

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3yr ago

Csaba Kissi

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@anab I've ordered my copy weeks ago and I have to say the ebook is fantastic! Good luck with the launch Ana!

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3yr ago

Ana Bibikova

Wizen Guides

Maker

@csaba_kissi thank you so much, Csaba! Your support means the world to me !

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3yr ago

Uladzimir Yankovich

Manganum sidebar for Google Chrome

@anab Congratulations on the launch!

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3yr ago

Marko Denic

Buttons Generator

@anab Super, super useful. Best of luck!

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3yr ago

Steven Vps

@anab @csaba_kissi Thank you for sharing your Feedback on this https://VPNapk.su/ufo-VPN-mod-apk/

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3yr ago

Simon Hoiberg

Fantastic resource 👏 (And I'm not just saying that because I'm featured in it, heh). Been following you for a good time now, and I'm getting a ton out of all the knowledge you share. Please, keep it up! And to anyone else reading here: This playbook is *highly* recommended.

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3yr ago

Ana Bibikova

Wizen Guides

Maker

@simonhoiberg thank you, Simon! your support is priceless! I appreciate it a lot

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3yr ago