We wanted to offer a hub where anyone could access Monthly Benchmarks for the main Ecommerce DTC industries. On top of just scores and metrics, we feature marketing assets examples (ads, emails and landing pages) and issue breakdowns of the best marketing practices from at least 15 brands per industry, including some niches! The goal is to have a reference every month, every year, so you know what your competitors are up to 😊

We know how much it's hard to find reliable information on many DTC ecommerce industries. When you're planning your marketing strategy, it's hard to know if you're in line with your competitors, doing less, more - or just have some figures to start with. That's why we launched Benchmark DTC: every month, we're publishing benchmarks of at least 15 brands marketing practices, along with a selection of a few marketing assets published by the brands themselves (emails, ads, sms, etc.). We're planning to release much more data over time - glad to be able this launch with the community. Any advice/need is welcome, feedback is a gift 🙏

Congratulations on the launch! Great work!