Digital Behavioral Design

Human behavior is programmable. A book on product design.

12 followers

Human behavior is programmable. A book on product design.

12 followers

•

•

Human behavior is programmable. You just need to know the code. Here we introduce Behavioral Design: a design framework for programming human behavior. In this book we focus on a particular area of behavior design: Habits. How they work and how your product can use Behavioral Design to become a daily habit for your users.

Launch tags:

Startup Books•Design Books•Growth Hacking

Launch Team

Matt Mayberry

Jasmine Energy

Maker

Hi! We're @BoundlessAi (Boundless Mind) the team behind this brand new book. We will be here all day answering questions about our new book, behavioral design, the role of AI in habit forming products and anything else you can throw our way.

Report

7yr ago

Shane Rostad

@boundlessai @mattmayberry This looks awesome. Just for context, how do you see this comparing to Nir Eyal's Hooked?

Report

7yr ago

Chris Dancy

@boundlessai @mattmayberry I've been talking about you guys all over the world and mention you in my upcoming book. AMAZING WORK. GO FASTER!

Report

7yr ago

Ramsay 🐻 Brown

Digital Behavioral Design

Maker

@boundlessai @mattmayberry We're working on it man! Thanks for the support, @chrisdancy1 ! Let's catch up soon!

Report

7yr ago

Ramsay 🐻 Brown

Digital Behavioral Design

Maker

Hey @shanerostad ! Brown here (one of the Authors). We see our book as a great read alongside "Hooked", Duhigg's "The Power of Habit", Wendle's "Designing for Behavior Change", and some of the work out of the Fogg Lab at Stanford. The CAR, Hook, and Cue-Routine-Reward Model share commonalities because they're all seeking to explore how the underlying neurology of habit formation should guide product-making decisions. Uniquely, this first Volume of our series introduces what OTHER tools [beyond positive reinforcement] are in the Behavioral Design Toolbox, the ethical questions and imperatives around how to use Behavioral Design, guidance for businesses trying to make the most of BD, and as deep a dive into the underlying neuroscience and philosophy as we felt we could get away with ;)

Report

7yr ago

Matt Mayberry

Jasmine Energy

Maker

@boundlessai @chrisdancy1 Chris! Great to hear from you. Im going to shoot you an email. Its been forever. Thanks for the support!

Report

7yr ago