Gather

Convert visitors to subscribers to customers to advertisers

42 followers

Convert visitors to subscribers to customers to advertisers

42 followers

Automatically grow your email subscriber list with Exit Intent Technology Coupon Popups & Referrals. Track how much money you are making from opt-ins. Sync with Mailchimp and Shopify.

This is the 3rd launch from Gather. View more

CoAudiences

Making it easy for lifestyle brands to collaborate

Gather's CoAudiences helps lifestyle brands reduce Customer Acquisition Costs, by unlocking partner channels and extending audience reach to consumers who have shown purchase intent.

Free Options

Launch tags:

Marketing•Advertising•E-Commerce

Launch Team / Built With

Gather

Maker

📌

Hey Product Hunt, we're delighted to launch CoAudiences today! It's been tough for many DTC & ecommerce brands recently. Marketing and acquisition costs have risen significantly over the past few years. It has gotten harder to keep a good ROI. When a customer demonstrates purchase intent with a brand, they're a great fit for a complementary partner brand. Complementary brands are brands who often collaborate or co-market, since they share similar types of audiences. For example, this could be protein bar brand and a gym brand. However, we noticed working with many Lifestyle brands over the years that collaborations are tedious to implement and are too time consuming. Things like generating discount codes in bulk for a partner brand's audience, tracking results really take the fun out of the process. Marketing collaborations offer brands a very low cost acquisition channel. But it's the admin side of things that gets in the way of the ROI. That's where we come in. We've built a platform that makes things like coupon code sharing, attribution and results tracking a breeze, putting the fun back into collabs. If this is an interesting proposition, we'd love to invite you to learn more and share with ecommerce folks who may be interested to join the CoAudiences directory.

Report

5mo ago

Dan Siepen

Growth Marketing Checklists

@elbahnasy Epic work with CoAudiences Iz and great to see this launched! Definitely a need for eCommerce marketers and founders. This is a key growth lever for brands to bring down overall CACs and drive new distribution. Great work to you and the team! 👏

Report

5mo ago

Gather

Maker

@dansiepen Thank you Dan! Yes CAC is quite high these days.

So far we've noticed that conversion rates for when one brand refers customers to another complementary brand tends to be quite high!

Report

5mo ago

James Fitzgerald

@elbahnasy nice work, well done to yourself and the team. I can certainly see the benefit, everyone is competing for the same tiny bit of attention, so a bit of healthy collaboration is the way to go. Like it.

Report

5mo ago

Gather

Maker

@jimmyfitz Thanks James! Indeed, conversion rates from many of these collabs tend to be comparatively high.

Report

4mo ago

Dean McPherson

Dubble

Amazing work launching CoAudiences!

Partnerships can be such a massive game changer for efficiently acquiring new customers, but it can be a pain to scale and manage relationships on both the technical and people front.

I hope this really takes off!

Report

5mo ago

Gather

Maker

@dean_mcpherson Thanks Dean. Absolutely, discount code generation, sharing and tracking is too much to set up for just one campaign. Reporting is also another aspect that the lack thereof makes it difficult to understand performance.

Report

5mo ago