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Census

Census

Activate your customer data in all your tools, today ⚡

5.0•2 reviews•

12 followers

Activate your customer data in all your tools, today ⚡

5.0•2 reviews•

12 followers

Visit website
Census is the leading Data Activation platform, powered by Reverse ETL. We sync your data warehouse with SaaS apps like Salesforce, Braze, Zendesk, Customer.io, and 100+ more. Get your go to market teams on the same page by sharing the same customer data. No custom scripts or engineering favors required. Companies like Fivetran, Figma, Notion, Clearbit, and Canva use Census to sync their customer data to the tools that business teams rely on, achieving outcomes like personalizing marketing for over 55 million users, improving sales productivity by 10x, and reducing support times by 98%.
  • Overview
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Company Info
getcensus.com
Census Info
Launched in 2020View 1 launch
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p/census
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Census gallery image
Census gallery image
Census gallery image
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Census gallery image
Launch tags:
Sales•Analytics•SaaS
Launch Team
Nathan KontnySean LynchSylvain Giuliani

What do you think? …

Bruno Wong
Bruno Wong
That’s a pretty impressive set of initial customers. What sort of problems are you helping them solve?
Report
5yr ago
Sean Lynch
Sean Lynch
Census

Census

Maker
Thanks @brunowong! We were actually inspired from solving this problem at early days at Dropbox. Companies with freemium user bases have a really strong advantage in getting initial usage inside a company because the barriers to adoption are so low. And as more people inside a company start using a product, it has its own internal viral growth mechanism. This is great for creating more individual accounts, but as a product, you actually want those businesses to start adopting more enterprise features. It turns out it's really hard for folks on the sales and marketing side to get a sense of which companies are good targets. That usage data is really easy for a PM to see in analytics, but that doesn't help Marketing create a targeted campaign or Sales chase high priority leads. That's where we come in. We work with Figma and Notion to help them take all of that individual product usage and give their sales and marketing team a much better idea of where the interesting adoption is happening!
Report
5yr ago
Nathan Kontny
Nathan Kontny
Tres Cosas

Tres Cosas

Maker
Hey all! Something new I've had a part in helping launch today: Census. The team's been super diligent getting us to this point. I'm proud of them and was thrilled to join in March to collaborate. The project got my interest for a couple reasons. First, the interesting whitespace they found in what first appears to be a crowded market of helping folks get data plumbed to the right places. Second, and even more importantly, this is such a smart and nice group of people to work with. We're all here if you have questions about anything. Why we're making what we're making? How we build businesses? What we've done to handle the change to fully remote work? How we like our eggs? (You've seen the Gordon Ramsay video , right?)
Report
5yr ago
Patrick Gebhard
Patrick Gebhard
Hi Nathan, great product. I am actually working on a project right now where we want to make data from different sources available in our CRM. What is the difference between Census and a tool like Parabola (https://parabola.io/)? Thanks and good luck!
Report
5yr ago
Boris Jabes
Boris Jabes
Census

Census

Maker
@patrick_gebhard1 Boris from Census here. Sounds like your project is right up our alley. Please feel free to reach out directly anytime. Which CRM are you using? As for your question – we definitely play in the same space (transforming and syncing data) though I think we're different in a few ways. For example they focus on a canvas + drag & drop approach whereas we go for a (simpler I daresay) tabular approach. Our CRM connectors in Census are also fairly sophisticated so you can customize what gets mapped vs. over-written, created vs. updated, etc. Finally, our system is designed to live on top of your existing data warehouse (if you've got one), which means you don't have to wrestle with multiple sources for each workflow. Overall though, I'm just excited for both our products to help companies do more with all the data in companies' systems!
Report
5yr ago
Patrick Gebhard
Patrick Gebhard
@borisjabes we are using Freshsales
Report
5yr ago
Hurree
Hurree — The smarter, simpler way to analyze your data
The smarter, simpler way to analyze your data
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5.0
Based on 2 reviews
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Michael Tappel
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•1 review
Easy to use, has become an indispensable part of our data pipeline
Report
2yr ago
Katy Yuan
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•1 review
Census just works. Really simple to sync customer data to my tools and set up audience segments. I can get a custom list or attribute in HubSpot & Intercom in 10 minutes.
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2yr ago