Breathe digital life into the physical world. Create digital experiences empowered by physical goods or waypoints in everything from websites to Roblox. Or discover exciting experiences that interest you as a holder of select merch, toys and apparel.

Hello fellow Hunters, I'm excited to introduce you to our first product - Causality! Causality is the bridge for unique digital journeys powered by physical items. Our purpose is to be the premier destination for powering and discovering a dynamic, interconnected world. We achieve this by letting you, both as a creator and a participant, better utilize a technology that has existed for many years: Near Field Communication (NFC) tags. Causality’s platform has two main aspects: (1) a dev tool for creating experiences and (2) a discovery tool for end-users and audiences to find them. The concept for Causality came to me in early 2022 as a way to make physical goods more meaningful in a digital world. Originally, I saw this as a means to prevent merch and tchotchkes that are handed out at conferences from being thrown away 3 days later. I drew inspiration from Tim Sweeney's approach with Unreal Engine and the Epic Games Store to build this as a democratized platform, envisioning Causality being accessible to big enterprises and brands just as much as to hobbyist devs and individuals. You can now create experiences or “empower” physical stuff using nothing more than off-the-shelf NFC tags and simple API calls in any environment. Management of the NFC chips, their authentication (depending on the chip), and even the need for a native app on iOS in order to access certain ones, have all been built into our infrastructure. End-users don't have to do anything more than scan and tap. What can a Causality-powered journey look like? Here are just a few examples: * Tapping a toy or shirt to lower a drawbridge in Roblox * Discord bots that grant you exclusive roles by scanning physical items * An activation for a conference/event encouraging people to network and visit booths by scanning each others NFC-tagged wristbands (or NFC-tagged booths) * Changing/upgrading/altering a website’s appearance using physical merch you received for being a loyal fan * Digital photos/portraits/cards that you can have physically autographed by your favorite celeb/athlete when you meet them in person END USERS: Just download our app. No account creation, payment, or log-in involved. See app store links. DEVELOPERS: Fill out the following form and we'll generate an account for you. It's free to have and free to use. We even have a supply of NFCs to send you (free), if interested. https://forms.gle/szUvuUrespcwfw9EA I encourage you to just dive in. Your feedback and support would be appreciated and welcomed here! Thank you for your time and attention, everyone!! Elad Yakobowicz --- For those interested in more info, here’s a short primer about NFCs. In 2019, Mattel had an entire toy line called "Hot Wheels id" based on NFC-enabled digital utility. In the 10 years before that, we had "Toys-to-Life": Webkinz, the Nintendo Amiibo, Disney Infinity, Activision Skylanders. Most recently -- fashion brands like Balenciaga launched an entire line of clothes that come with NFC tags you can use to unlock an extra level in a novel mini-game they created. What changed over the decades is the ubiquitousness of NFCs. Where once they were more expensive and hard to find, today they are cheap, available everywhere, and readable by almost any mobile phone. The timing is right, they just need a powerful People's Tool to make use of them in more compelling ways and in environments previously unexplored (like plugging them into Unity). That's what we want Causality to be.

Hey Elad, How do you plan to encourage adoption among both developers and end-users? It seems like a chicken-and-egg problem. You need both sides to make it successful. Congrats on the launch!

@kyrylosilin yup, it's a complicated nut to crack but we're working on it. Part of that has to do with bringing on devs who are early adopters - like the ones the kind that frequent Product Hunt. Also in the pipeline: partnerships with brands and enterprises, grassroots activities such as hackathons and game jams, etc. There are a few more ideas that we need to keep close to the chest for strategic reasons, but you're in the right mindset. Just try and think back to how Unreal Engine got started 30 years ago. Eventually the community will inspire itself with ideas (and adoption). But you're right that first we need to kind of 'ignite' this self sustaining sun. Maybe you have some interesting ideas about it? Feel free to contact me privately if you'd like. And thank you for your support here on Product Hunt!

This is really cool. Love the connection between the digital and physical worlds. Maybe I'm missing something - but what are the games that you support?

@adamgold7 great question Adam (and thanks for your support). Technically, any game being developed in an environment that can make API calls, can make use of Causality. This means games built in: web, Unity, Unreal Engine, Roblox, Spatial, Godot and many others. You can even use Causality in game mods (PAYDAY 2, GTA, etc). Getting people to actually use Causality in the games they are making, as a tool in their tech stack, is part of the uphill battle we're on, which is why we're heading to Gamescom in a few weeks. Once people *do* build games that include Causality, it will automatically pop up for you as an end-user in the aggregator page of the Mobile App.

I used their IRL autograph activation at NFC (Portugal) to get an NFT signed by Carlos Marcial and was pleasantly surprised at how smooth and quick it was while still being onchain. It was a great highlight for me from that trip and pretty damn cool to see as an artist and definitely as a collector.

I experienced the Causality IRL activation at NFT Fest Lugano. Fun and smooth: great potential.

I used this to make a Discord bot that grants a role to users in my server who own a specific brand of NFC-enabled hoodie.

I experienced the Causality IRL activation at NFT Fest Lugano. Fun and smooth: great potential.

I used this to make a Discord bot that grants a role to users in my server who own a specific brand of NFC-enabled hoodie.

Causality

Create and discover physical-digital experiences

Create and discover physical-digital experiences

Causality

Create and discover physical-digital experiences

Create and discover physical-digital experiences

Do you use Causality?

Do you use Causality?