Awario
Online monitoring, Social Media Analytics, Social listening
15 followers
Online monitoring, Social Media Analytics, Social listening
15 followers
Online monitoring, Social Media Analytics, Social listening.
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SEO PowerSuite
SEO PowerSuite
I still find that searches often provide too wide a range of results and that there's a lot of effort required to get relevant leads. Having said that, through use of the system, we were alerted to an issue with a product provider on whom we were conducting due-diligence prior to signing a distribution agreement. Some weeks later they filed for bankruptcy.
This alone saved us so much, not just in terms of time and money, but on potentially negative PR and reputational risk as well. Without Awario we would never had become aware of this issue.
Pros:We had one set of results which proved invaluable in giving advance warning of an issue with a potential product provider -a real life-saver
Cons:Takes time and effort to create relevant and properly focussed searches
RevenueCat
Used Awario close to a month as we were exploring different media monitoring solutions. When Leads launched, they graciously gave us an extended trial.
Eventually, we didn't go with Awario because we saw a better hitrate for mentions on a competing service (admittedly much more expensive). The Awario Leads feature was so interesting, that we replicated it using some rather complicated boolean queries in the new service. Had to tweak our current setup quite extensively to have it work like Awario Leads did out of the box.
If we were earlier stage or had a tighter budget to work with, Awario would've probably been my first choice: It gave us 85-90ish % of the hits for less than 1/3 of the price of our current service.
Pros:Low effort, great ROI
Cons:Hitrate on mentions seems lower than for other (more expensive) services