VSCO Collections - Be your own curator of great content

The double tap campaign has been great! Excited to see VSCO become more social while staying true to their original values.

First Google+ added Collections, now VSCO. I suppose Flickr preceded them all, but curation-as-creative act is certainly becoming the norm in social software. Perhaps an effort to enfranchise tastemakers who don't shoot, but yet who still have an eye for great content.