Shopify Plus 2025 – New B2B features that change the game?

Shopify has been quietly expanding B2B capabilities inside Plus — things like company profiles, volume pricing, and net terms. For years, merchants had to rely on 3rd-party apps for wholesale, but now Shopify seems to be making it a core focus.

Do you think this is enough for scaling brands to fully run B2B on Shopify? Or will specialized apps still be the go-to?