Nikhil Wad

Which newsletter metrics do you track?

Tracking metrics is crucial for newsletter growth.

Here are 7 essential metrics I track to understand my audience, refine my content strategy, and boost my bottom line.

  • Open rates

  • Click-through rates

  • Conversion rates

  • List growth rate

  • Bounce rate

  • Unsubscribe rate

  • Email revenue per subscriber

By focusing on these key metrics and continually optimizing my strategy, I transform my newsletter from a simple communication tool into a powerful engine for growth.

Which metrics do you keep your eyes on?

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