What if software was just... content?

Something we’ve been thinking about a lot at @Fine:

We’ve entered an era where software is starting to behave like content.

Thanks to AI and prompt-based builders, apps can now be spun up in seconds. No engineers. No roadmap. Just intent → software.

That makes software less like a product and more like a post.

• You build it in 30 seconds

• It solves your problem

• You move on

We’re calling this idea disposable software, not because it’s bad, but because it’s meant for the moment.

It opens up wild new possibilities:

• Micro tools made just for one friend

• Tiny interfaces shared in group chats

• One-off dashboards that don’t need to be maintained

We launched Fine Feed today to explore this shift. It’s a social feed where every post is an app.

Would love to hear your thoughts:
Do you think we’re moving into a new relationship with software? Is the age of “every app must scale” coming to an end?