We built this to survive customer segmentation. Accidentally made it… actually good? 👀
Hey PH community 👋
While building JetMetrics (our analytics brain for Shopify brands), we got tangled in one of the messiest parts of ecom/data/marketing life:
“How the hell do you segment your customers in a way that makes sense — and doesn’t make you want to cry?”
The internet gave us too much theory, not enough actually useful stuff. So we rolled up our sleeves and made a cheat sheet.
Started out ugly. Sticky notes, scattered Miro boards, questionable color schemes.
But then we kept going…
🧠 5 weeks of research
📚 4+ feedback rounds
💬 Lots of “wait… this is kinda working?”
Eventually, it turned into something that actually helps. So we figured — hey, why not share it?
What’s inside the cheat sheet:
• 100+ use cases (DTC, SaaS, B2B, your uncle’s side hustle)
• Cohorts, RFM, fancy-ish models
• When segmentation is magic ✨… and when it’s totally useless
• Metrics to watch, traps to avoid
• A sprinkle of ethics and privacy (because we’re good people)
• All wrapped up in a clickable, pretty Miro board
👉 Grab it here (totally free, no weird popups):
We’re curious:
What’s your go-to move when you need to slice up a customer base?
Got any mental models or frameworks that just click?
Tried the board? Roast it. Or improve it. We’re game.
Let’s nerd out a little — and make segmentation suck less for all of us 💥
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