Ravi Sojitra

This is how we're surviving against funded competitors for our vibe coding platform.

Me and my co-founder are building vibe coding platform for mobile apps. Where you can build mobile apps with supabase as backend along with AI capabilities or just UI depending on your requirement.

It all started with Paul Graham's advice.

We launched FlexApp publicly on March 15th after our first demo went viral with 200 users on waitlist.

We were on the right path: a niche tool to only build mobile apps.

Soon hitting 50 new signups daily.

All these signups came with massive LLM costs. Starting with just ~$4K, we burned through 30% of our budget in the first week with only $260 MRR.

Our well-funded competitors offered 5 free code gen requests daily (30/month), while we provided just 1 request/user lifetime.

Talked to users, they wanted to explore platform for free but even with our minimal free tier, costs were eating up our savings. Traffic kept growing from our use case videos, engagement on Reddit/X and blogs. We approached VCs but got no replies.

We pivoted to a paid-only model after burning 60% of our funds. Still getting ~50 daily signups from our @daily.dev blog, but users expected the same free plans as competitors. Applied for credits but never got it approved. We decided to approach VCs again—this time for solutions, not money.

We found @paulg's email on the website and decided to write an email asking for advice. And he replied with the below, here's the link.
"Start with a small, specialized subset of the market whose inhabitants will pay you. Do consulting if necessary, using your own app."

We approached indies like @nico_jeannen , Marc Louvion, @dannypostmaa and SMBs.

We decided to offer services where we would build mobile apps for them using our own platform in return for shoutouts/feedbacks.

Then for SMBs, we wrote personalised emails. Every emails included process, benefits and timeline.

Key point : It has to be personalised, and short.

Luckily, within 2 weeks we got 2 customers(1 from DM and 1 from email) paying in total $3.8k.

We will build it with our own platform and meanwhile it will help us to know our product from the user's point of view.

We will use this opportunity to make our product even better for all.

We will soon launch FlexApp on product hunt as well.

Any suggestions or advices are welcome. :)

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