New idea in the beauty ai space - eager to get some feedback!
My idea: Cove Beauty, an AI-driven beauty platform offering personalised skincare recommendations for women with problem skin. Cove creates a trusted community, empowering women to take control of their beauty choices with innovative, science-backed recommendations. It is still in the early stages and hasn't yet fully launched.
My ask to you! I'd love to hear if anyone has thoughts or challenges on the idea. If you'd use the product, why you wouldn't or how you think it could be better!
Cove Beauty aims to solve the challenge that the beauty industry is failing consumers by:
Consumers struggle to Find the Right Products - 70% of consumers experience frustration with trial-and-error skincare and feel overwhelmed by the current choice of products.
One-Size-Fits-All Approach - Traditional retail and beauty brands push generic solutions and minimal personalisation despite diverse skin types and concerns
Mistrust in Beauty Marketing - Consumers don’t trust influencer-driven or mass-market recommendations. Greenwashing and misleading claims create confusion.
A Sustainability Problem -The beauty industry produces 120 billion units of packaging waste annually. Many consumers discard ineffective or expired products, contributing to landfill and pollution.
How we aim to solve it?
Business Model: An AI-powered platform that helps individuals (primarily women) discover beauty products that perfectly match their unique needs. Users fill out a detailed needs analysis to receive tailored product recommendations, followed by trial-sized testers. Only after testing and finding the right match are users offered the opportunity to purchase full-sized products.
Mission: To revolutionise the beauty industry by making it more personalised, affordable, and sustainable. We empower customers to make informed, effective beauty choices while minimising waste and unnecessary purchases.
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