John Howland

I Build Emergency Kits for Totally Predictable Chaos (and yes, there’s an affiliate program)

Hi folks! I’m the one-person chaos crew behind Mildly Prepared: a collection of funny-yet-useful kits for surviving everyday disasters with barely enough dignity.

I make niche "survival kits" for people in specific, relatable situations — like:

  • Toddlers at airports

  • Techies at burnout stage

  • Grandparents babysitting in the smartphone age

Each one includes a combo of instructions, and clever little tools (and no, not the AI kind - real stuff like noise-reducing stickers or "emotional exit signs").

I built this because I noticed how often "I wish I had a kit for this…” came up in real life. Now it exists, and it’s weirdly cathartic to make.

I also launched an affiliate program and am currently recruiting affiliate recruiters (yes, it’s a thing). So if that’s your jam, I’d love to connect.

You can check out the first kit I posted here on Product Hunt (Toddler Airport Survival Kit [Launching 6/3/25]) or just ask me weird questions about kits you wish existed.

Mildly yours,

John

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