HI! I’m Mariana — longtime product leader, startup advisor, now co-founder of hansel.ai

Hi PH community!

Over the years, I’ve built products at companies like Microsoft, LendingClub, and Williams-Sonoma, and most recently led product strategy for enterprise teams at Product School.

But lately, I’ve been thinking deeply about the disconnect in our hyper-connected world. Like many of you, I’ve experienced the digital burnout, the ghosted group chats, and the "we should hang out sometime" plans that never happen.

So together with some amazing former colleagues, I’m building something new:

🎉 Hansel.ai — an AI-powered social secretary that helps people get off their phones and spend more time together in real life.

We're still in beta, but launching soon. I’ll be sharing more soon here on Product Hunt — would love to connect with anyone interested in:

• Digital wellness & tech-for-good

• Social health

• Social behavior & habit change

• AI that serves humans, not attention metrics

Excited to meet more folks who are building with purpose.