purposewrite - Write quality content - resonating with your target audience
Write quality content that truly resonates with your target audience. Guides you through strategic content creation: generating fresh ideas while maintaining your brand's voice, ensuring every piece you create is impactful and aligned with your goals.
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Frustrated by Generic AI Content? So was I.
Hey everyone! I'm thrilled to finally share purposewrite with you all.
As someone who runs a content production company, I was getting increasingly frustrated by the flood of generic AI content out there. You know, the kind that adds no real value to the reader or the poster. I wanted something different—something that helps you come up with genuinely good content ideas and guides you to write in a strategic way that brings true value to your audience. That's how purposewrite was born.
Why purposewrite?
I wanted a tool that doesn't just churn out text but actually helps you think. purposewrite is your intelligent writing companion. It guides you through the strategic questions that turn good writing into great content. Whether you're building your personal brand or writing for a corporate one, purposewrite ensures every piece you write hits the mark.
Key Features You'll Love
Strategic Guidance: Helps you generate fresh content ideas that resonate with your audience.
Brand Voice Alignment: Ensures every piece aligns with your unique brand voice.
Custom Templates: Create templates for regular tasks and build brand voice guides.
AI-Driven Insights: Analyze successful content for insights and maintain consistent quality.
Exciting Times Ahead
I'm genuinely excited about what purposewrite can do for content creators like you. It's not just about writing; it's about writing with purpose. So, dive in, explore, and let me know what you think.
Thanks for being part of this journey. Let's make content creation smarter and more meaningful together! 😊
Let's Build This Together
purposewrite is just getting started. We're planning to add more Guides (the mini apps inside purposewrite) and new features. And here's where you come in—I’d love to hear your thoughts, questions, or suggestions.
What Guides or features would you like to see? Your feedback will help shape the future of purposewrite.
Paddle
Hey PH fam 👋
Super excited to introduce purposewrite to the community today - a radically different and better copy tool for anyone frustrated by the flood of generic AI content out there!
Why does so much AI content feel like slop? Simple:
→ Zero strategic thinking behind the writing
→ Tools that don't ask curiosity-driven questions
→ Obsession with speed over substance - publishing quickly even if it sounds generic
purposewrite flips the script completely! Its Guides (mini-apps inside the platform) are a HUGE differentiator, offering interesting questions that help you understand your true motivation behind each content piece and providing necessary guardrails for the LLMs.
I've been testing this tool for weeks, and it's completely transformed how I approach content creation. Instead of just churning out text, purposewrite actually helps you think strategically about what you're writing. 🧠✨
Here's what purposewrite delivers (that’s quite unique):
→ Strategic Guidance: Content that CONVERTS because it actually resonates with real humans
→ Brand Voice Protection: Never sound like everyone else again (unless being forgettable is your strategy)
→ Custom Templates: Cut your production time in HALF while DOUBLING your quality (do the math on that ROI)
→ AI-Driven Insights: Know exactly WHY your best content works, then replicate it (genius, right?)
As someone who creates content regularly, I love how purposewrite focuses on purpose over production. It's not just about writing; it's about writing with purpose!
The founder @petter_magnusson built this out of genuine frustration with the current state of AI writing tools. They wanted something that enhances your creative process while keeping your authentic voice intact - and they've absolutely delivered! 💯
Check it out and drop any questions below ⬇️ The entire team is here today ready to chat with you!
@thisiskp_ thanks KP, you nailed it, that frustration....phew! And its just getting worse the more people are using these content automation tools. I think its time to up the content game NOW if you dont want to drown in the generic ocean of AI content.
@thisiskp_ @petter_magnusson Hi Peter, I tried to sign up but your password system rejected it because it did not contain one special character that was not Apple’s Password manager hyphen ("-"). So, I added a recommended exclamation mark (!), and it still rejected it even though it met all the other requirements.
I am gone and will not come back.
@thisiskp_ @ubercool sorry to hear that, yes we had some passord problems, only a very limited list of special characters are allowed right now. We will fix it. Sorry to see you leave!
I have to praise the graphic combination. It really worked out. I wish you good luck with the launch. :)
@busmark_w_nika Thanks so much, Nika! That means a lot 🧡 Super happy the visuals landed well. Fingers crossed for the launch—appreciate the good vibes!
This tool sounds like a great companion for content marketers and creators! Having a guided approach to idea generation while keeping a consistent brand voice can be a huge time-saver.
@supa_l Thanks so much! That’s exactly what we’re aiming for, helping creators stay inspired while keeping the quality and brand alignment intact.
The guided approach really cuts down on second-guessing and keeps things flowing, even on the not-so-creative days.
Tate-A-Tate
Congrats on the launch, Petter @petter_magnusson ! 🚀 purposewrite is exactly what the AI content space needs—a tool that forces us to think, not just copy-paste. Love how it tackles brand voice alignment and strategic guidance (those templates are gold ✨)!
As a product lead, I’d kill for a ‘team collaboration’ feature to align my remote writers. Any plans for that? Let’s chat!
@rocsheh Thank you so much! Really glad you see the value in what we’re building with purposewrite. Team collaboration is on the roadmap for sure. If you’re up for a chat, feel free to grab a time here:
60 min: https://tidycal.com/petter3/60-minute-meeting
45 min: https://tidycal.com/petter3/45-minute-meeting
It looks really convenient to match the brand's unique tone and use regular templates! This will be great for generating content consistently. Excited to see where this goes! 🎊
@kay_arkain Thanks, Kay! making it easier to stay on-brand and consistent has been a core focus. Really appreciate your feedback, and excited to see what you create with it.
HabitGo
@kui_jason thanks for the valuable feedback Jason! Right now it will not publish, but we have plans......:-) Hook up on LinkedIn if U wanna talk more and maby even get a custom Guide made for you! https://www.linkedin.com/in/pettermagnusson/
OMG such a needed tool! I'm so sick of slop everywhere. What can we expect in terms of AI insights? I'd love to see something like a dashboard that gives data points / scores on why content pieces (and even the overall content library?) resonate with various demos.
@leah_madden yes, it has become pretty horrible with all the AI generic content on plattforms like LinkedIn! Interesting dashboard ideas, if you want hook up on LinkedIn to keep chatting!
https://www.linkedin.com/in/pettermagnusson/
Having watched the demo video, I'm impressed with the list of style elements purposewrite can suggest. Definitely better than generic writing tools. If it's not an excuse to ask, are these style elements ready-made in the system or are they suggested case by case?
@hyuntak_lee Great question. The system suggests them based on context, so they’re not static. It learns your tone and purpose, then offers what fits best.
@petter_magnusson Thanks for the explanation! I'm more impressed now that it can tailor the writing that much detailed. I genuinely respect your product!
@hyuntak_lee That really means a lot. Grateful for your support and your thoughtful feedback throughout.
The feature of maintaining the brand’s tone and style while staying goal-oriented is very appealing. This ensures that the content produced is not just a meaningless pile of words.
@evakk That’s exactly what we’re aiming for. Really glad it came through. Thanks for taking the time to share this.
Fable Wizard
I love how purposewrite isn't just about creating content but about creating content with intention and strategy—such an important shift! What kind of guides or features are you most excited to add in the future, and how do you see it helping creators stay authentic to their brand voice?
@jonurbonas Thanks Jonas! Seems like you got it, love to hear that! RIght now the Article Writer is the most advanced Guide, we will impement that kind of thinking in the LinkedIn post Guide and follow up with latge number of guides. Some small ones for exaple Hook & CTA generators, and also bigger Guides like SEO Rewrite that will scrape a webpage and optimize it with better text that has higher conversion and better SEO, also for LLM SEO. If you have ideas for guides we would love to hear that! Also, you can make your own, the scripting language is totally open! And there is even a profit sharing program if you write great guides that you share.
DeepBrain AI
@petter_magnusson @thisiskp_ Hi, First, Congratulations on the launch! It impressed me.
Can you share more details on how Guide features are implemented? Do LLMs control it?
@thisiskp_ @won_park Hi Won! Its actually the other way around, the Guides are done in a scripting language and control the LLMs, and cooperate with them. Try to log in and look in the help section, you will find some example scripts.
Here is a super simple example:
##Animal text guide
##Will write a text about an animal in your language
#Show: "Hi! I will write a text about an animal for you!"
#Question: language
"What language do you want me to write in?"
#Question: animal
"What animal should I write about (english name)?"
##chatgpt is better at research
#chatGPT: research
"Give me the top 3 unusual facts about the animal [animal]"
#Show: "I found some unusual facts about [animal]:
[research]"
##Claude is better at writing
#Claude: the_text
"Writing an engaging article about the animal [animal].
Make sure to include these facts: [research]
The text should be written in the language: [language]"
#Show: "Here is a text about [animal]:
[the_text]"
DeepBrain AI
@thisiskp_ @petter_magnusson Thanks for sharing
@thisiskp_ @won_park you will find more advanced Guide examples in the Help section of purposewrite.
Now this is looking seriously good - Love to see someone breaking through the content wall (although what happens if everyone starts using this & quality improves, then quality gets so good that this becomes generic, could incite a content arms race?!)
Best of luck w/ the launch Petter, I love everything about it from the logo & name to the marketing images!!
@cranqnow haha, thanks Sam, glad you like our style, we named it "corporate punk" and we are transforming our writing in that direction too....:-) I think you are right and not, gen AI tools has already started the arms race, now a well-written piece of content or a cool image is not good enough anymore, it needs strategy and purpose etc!
purposewrite is still small enough to be a "secret weapon" but yes, if it gets really huge I guess we have a new race on our hands....:-) However, at least we dont have to read generic crap on linkedin anymore then!
@esadik yes, we do, more than 50 languages supported! The UI is english but you can work with any language.
Looking niceee. This is going to be an absolute game changer.
Well done, guys.
@nuelwritescode thanks Emmanuel, yes, we hope it will help with the wopeless wave of generic fluff content on plattforms like LinkedIn!
Vmaker for Windows
This is what I have been searching for from a long time. @petter_magnusson Thanks for working on this; I will definitely try this out. Could you tell me a bit about the 10K credits? Does every reply to a question reduce the credit balance?
@tanoy27 Hi Tanoy, thanks, I would try the Guide (mini apps inside purposewrite) called Article Writer, that gives you a good feel for how it all works. Credits are drawn based on the amomunt of works in/out to the AI. You have 10K in the free plan and another 10K with the PH coupon code!
This Website provide a great ai experience
@samil_razzak thanks, yes, we strongly believe that AI is a tool and not magic!
Manna
Love the focus on brand alignment! Can the tool analyze existing content to auto-capture brand voice, or is it manual input only?
@desmond_ren1 Hi, great question!
You’ve got a few options:
1. You can provide an example text or a URL, and purposewrite will analyze it to understand your brand voice.
2. On top of that, you can use the Article Writer to further refine the output by adding more specific instructions—like whether to include emojis, adjust tone, or follow certain formatting rules.
It’s designed to give you flexibility while helping you stay consistent and on-brand.
How does PurposeWrite ensure AI-generated content maintains brand voice consistency while avoiding generic outputs?
@ulric3 good question! It does this in several ways, depending on which Guide you use (the mini apps in purposewrite are called Guides). Usually you get 3 choices:
Specify the tone&style
Give an example text that we analyze
Give a URL that we will analyze for ton&style
On top of that, you can add style options to override, add things like personal, provocative, etc, plus also things like headlines, CTA, HOOK, etc. A super fast way of tweaking a text style and options.
NEWOLDSTAMP
That's what I needed! Many likeeees to your team on making this kind of product!!
@stefaniya_sparysheva Haha, great Stefani! Would love some feedback also, and if you have ideas for specific Guides (mini-apps) that you would like to see in purposewrite (we are in the process of making many Guides already)!