LinkedIn Personal Brand Guide
Optimize and activate your personal brand on LinkedIn.
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Todd Kunsman

LinkedIn Personal Brand Guide - Optimize and activate your personal brand on LinkedIn

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The LinkedIn personal brand checklist and guide covers everything you need to know to get your profile in top shape, the right settings you need to enable to maximize discoverability, and how to start building your brand on this network.

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Todd Kunsman
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Hey PH! 👋 While LinkedIn can sometimes be a cringey place, there is so much value to having an optimized profile and building your personal brand here. Whether for your career, employer, own business, or side hustles. Currently, I receive: * Numerous weekly job inquiries from recruiters and companies. * Opportunities to be a guest on podcasts. * Invites to industry events and exclusive communities. * Paid advising and consulting opportunities. * Sponsorship and partnership inquires for my side hustles. And I also continue to build new professional relationships with peers in my industry. All with 5.5k followers (and growing). You don't need 10k or 100k followers to have a personal brand or to receive opportunities through this social network. In this free guide, I wanted to share my knowledge and insights to help you best align your own LinkedIn profile and personal brand for success. I’ve included screenshots, examples, and the step by step process to set yourself up and optimize. And the best part? The guide is completely free. Hope it’s useful and if you have any questions or feedback, feel free to drop them in the comments. Thanks!
Ranveer Singh
It gives boost to a personal brand on LinkedIn with this comprehensive checklist and guide. Great product.
Todd Kunsman
Maker
@ranveer_singh17 Thanks Ranveer, appreciate you checking it out and commenting!
Geetu Joshi
LinkedIn Brand Guide helps unleash the full potential of your profile, unlock discoverability, and master the art of building a strong brand in the LinkedIn ecosystem.
Todd Kunsman
Maker
@geetu_joshi Thanks for checking it out! Hope it's useful to your LinkedIn journey (:
Geta Pant
Congrats! Really helpful checklist to kickstart brand-building journey on this powerful professional network.
Todd Kunsman
Maker
@geta_pant Thanks! And glad it was helpful. I tried to include as much as possible as well as my learnings. Enjoy!
Oscar Mairey
It's clear that leveraging LinkedIn effectively goes beyond simply being present on the platform, and this guide offers a practical step-by-step approach to optimizing one's profile and personal brand. Whether you're a seasoned professional, a budding entrepreneur, or someone just starting their career journey, there are valuable nuggets of wisdom that can be applied to enhance your LinkedIn presence. This guide has the potential to be a powerful tool for anyone looking to harness the power of LinkedIn to drive their career forward. I'm curious, are there plans to expand this guide with additional sections, such as leveraging LinkedIn for business development or recommendations for interacting with recruiters and job postings?
Todd Kunsman
Maker
@cesarioo Thanks Oscar! And yes indeed, I'm actually working on an additional guide about the essential organic tactics to help people attract, engage, and sell. It will also include additional tips for those who do have budget to work with, but primarily the focus will be on organic ways to drive business results. Think company page, founder brand, getting employees involved, and more. I'm about 1/3 the way complete. I hope to launch at the latest near the end of Summer. It will be a beast of a resource to help any solopreneur, founder, or business generate ROI from LinkedIn. I also plan on developing many more resources and products around marketing and social media. Thanks again for checking out the guide and appreciate your comment!
Yuhang Xia
I really need this 😄