👋 I’m Adam, and I used to hide behind planning instead of publishing

Hey everyone

I’m Adam.

I’ve been building online for a while, but for years, I was stuck in a loop:

• Tweaking my landing page

• Reading another “newsletter strategy” thread

• Switching tools… again

• Writing headlines, rewriting them, scrapping everything
  

All in the name of getting ready to publish.

But I wasn’t publishing. Not consistently. Not with clarity.

Just a growing pile of half-finished drafts and abandoned projects.

Eventually, I realised:

It wasn’t a tools problem.

It was a discipline problem.

So I built some rules for myself:

• Only 6 content themes

• 3 blog posts a week, no matter what

• 1 weekly newsletter

• No design tweaks allowed mid-week

• Track my publishing streak, not my follower count
  

Once I set those constraints, everything changed.

Publishing got easier.

Ideas started stacking.

People started showing up.

Now I’m here, trying to build alongside people who value consistency over chaos.

Would love to hear how you handle your own publishing habits.

Have you ever felt stuck in “planning mode” too?

Let’s trade notes.

(P.S. I ended up turning those publishing constraints into a platform, if you’re curious, happy to share more.)