Heap - Capture everything and measure instantly.

I'm surprised that this doesn't get more attention. Since implementing it, I've been blown away by the flexibility and insight we've been able to get from this tool. Never have to write a single javascript event handler, and everything is tracked, even when new features are released. It does it using the unique identifiers based on css/html.

I remember reading about this in mid-2013 (http://techcrunch.com/2013/04/15...). Impressive tech but I haven't dug into it myself. cc @eric_seufert

i think @blader uses this?

I get the pain that Heap is solving. With my last startup, we had to push code to track new metrics. Great approach to just capture everything and figure out how you want to measure things as you go and learn more. One thing I'd love to know more about - as your product evolves, how they handle mapping one event to another (i.e. if you change how something is implemented, but fundamentally it's the same action).

Yeah, I have to say I've tried to use Heap more than once but it's never stuck, as I have this ambient perception that it needs some real attention to configure. Maybe I'm wrong. I like the concept a lot.

What I like the product is that you can change the analytics after the site is live, so you don't need to plan ahead what you need to measure.

Heap is a great tool. I've used it for over 3 years and it's allowed us to conduct parallel agile tracks within the same code base. On the business/analytics/UX side the team has used heap to test interface changes, analytics rendering, and more, all the while not having to interface (interfere) with the development sprint deployment schedule. Not all integrations render well even after customize the attributes to be tracked, but even so it beats creating a whole feature to be built by the dev team.