You built It. It’s great. But will AI ever recommend It?

Lately I’ve been thinking a lot about how we discover new tools and solutions. Not just Googling stuff.

I mean when you ask ChatGPT or any other AI:

“What’s the best CRM for startups?”

“How do I scale a remote team?”

“What tool helps with [my problem]?”

And then something pops up.

A name. A product. A link.

Why that one?

Why not the other 50 tools that do the same thing, maybe even better?

Not just content.

But context. Trust. Relevance to the algorithm.

What if the real game now is:

“How do I make sure my solution shows up as a trusted answer when AI is in the decision-making seat?”

How are you approaching this change in the way people search?