Why do some creators change the branding of their products after a while?
I am not sure why there is a need for products to undergo a branding upgrade (like name, logo, colour, etc.) even when the core set of features have not changed much.
Whenever I came across such pivots, I felt like it's an attempt to change the perception of the product.
Just thought to ask if there is a marketing angle or a psychological angle involved there?
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Marketing and psychology are surprisingly more connected than people usually think!
I think that, especially in the beginning, the main goal is to put the product out there: get people to test it, provide feedback, and improve it, without caring much about "appearances." This means that probably, not all the brand's elements are immediately aligned (as you said, name, logo, colours).
But once you've reached that basic goal, you can "embellish" your product by undergoing a rebranding, thus increasing your chances of getting more users.
I think it's a good practice! This way, you make sure your brand "looks" but especially "feels" better.
These days, perception is very important. If you underestimate it, a competitor that values it may achieve more success, independently of the product quality.
IXORD
I know that in such situations it resets the reputation and user experience of the previous brand. And allows the client to get a seemingly different product.