The big AI tools like ChatGPT and Claude can be helpful for expanding and iterating on ideas (ditto for SEO research tools and keyword finders) but for me, real genuine content ideation is best done by a person or team who's an expert on the given topic. What I usually do with my teams is keep a running list in a repository in Asana or Notion or even a Google Doc and when building out a content calender revisit the list to find inspiration. Another good source to add to the list is being obsessed with reading user reviews and things like comments on social media. This is a great way to find common questions that can be answered in the form of content.
I’ve been exploring Draftly’s Idea Generator—it’s a game-changer for sparking LinkedIn content ideas in seconds. Plus, we’ve built a community where we dive into tools like this and share strategies. If you’re curious, I’d love to share more!
If you already have a working blog or social media, it's nice to analyze what's gotten the most traction in the past and double down on that. Otherwise, I like using Semrush to see what ranks for keywords in my niche.
@dan_gower Interesting! Yea I hear a lot of good things about Semrush! Cost effective Key Search tends to do the job on my side but If its in the budget / if you need more niche / comprehensive data - probably a much better tool.
sometimes it’s as easy as pen and paper and mind-mapping; tools can be amazing to complete that ideation but in my experience AI can also create a lot of noise if used right from the start. I usually take the time to think on my own, write things down, sometimes it’s surprising what can come out of it
Replies