What’s the Future of Content Creation with AI — Automation or Authenticity?

Hey PH Friends 👋

As AI continues to evolve, I’m noticing an interesting fork in the road for creators and marketers:

🔹 One side is going all-in on automation — AI scripts, AI videos, scheduled posting, auto-engagement.
🔹 The other side is doubling down on authenticity — unfiltered content, human storytelling, personal brands.

I’ve worked in content strategy for nearly two decades and what excites me most right now is how AI can bridge both: making the process easier without losing the human connection.

Let’s get into it:

• Where do you draw the line between automating and keeping it personal?

• Have you found AI helps you be more creative or less?

• Are there tools helping you get ahead that don’t feel like they’re just adding noise?

I’m especially curious to hear from newsletter writers, video creators, indie hackers, and educators. What’s helping you stand out in the sea of AI content right now?

Let’s trade notes 👇
— Austin