What I've learned from analyzing 100s of cold emails (as a founder, not a guru)
Hey PH community,
I'm a first-time founder, and my co-founder Krishna and I are hitting a classic wall. We're building a SaaS tool called Zapreach to help other founders with their initial customer outreach.
We love building the product, but we know that marketing is just as important, if not more so. The challenge is balancing our time. Every hour we spend on marketing feels like an hour we're not improving the product, and vice versa.
For the experienced founders here, how did you navigate this in the very early stages? Did you have a set schedule? Did you focus on one over the other?
Any advice would be incredible. We're trying to get our first users and want to make sure we're putting our energy in the right place.
Thanks for your wisdom!
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Totally feel you...early-stage is a constant trade-off between building and getting the word out. What worked for me: pick one marketing channel, treat it like a feature, and give it a sprint. Doesn’t have to be perfect, just ship it like you would product.
Also: talk to users as early as possible (even before the product feels ready). They’ll shape both your roadmap and your messaging.
Zapreach sounds promising btw, happy to test it out or give feedback!
@alihesari This is incredibly helpful, thank you so much for sharing.
The concept of "treating marketing like a feature and giving it a sprint" really clicks. That's a much better way to think about it than just a constant, overwhelming task. It makes it feel manageable.
And thank you so much for the offer to test it out! That means a lot. I'll send you a DM right now to connect.