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Alan Chan

TikTok Refugees - Where to next?

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With the recent TikTok ban, many US users (#TikTokRefugees) are now flocking to Xiaohongshu (RedNote), a Chinese social media app with no English UI. It has now become the #1 downloaded app in the US. What are your thoughts on this unexpected shift? Is the surge organic, or do you think there's a strategic play behind? And more importantly, where are you and your brand influencers moving to next?
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Nika
As far as I know, that ban is for all ByteDance products (including Lemon8). Isn't it?
Nika
@kissonlin Just asking because I stumbled upon this article today: https://www.socialmediatoday.com... so just wanna make sure.
Ankur Jaiswal
@busmark_w_nika yeah no one uses Lark (their Slack) in US.
definitely rednote
Xu Spencer
Did you pay cat tax on Xiaohongshu? Lol You can even receive a receipt.
Ash Grover
Launching soon!
For influencers, Instagram reels makes sense, for founders Youtube shorts might work better.
Zhen Zhao
Instagram Reels. TikTok users moving to Rednote is just a phase—it probably won’t last...
Joel Hancock
Reels for sure.
Ankur Jaiswal
Why waste time on another Chinese App and risking deletion. Why not switch to IG?
鱼头
呃呃呃