The process we used to finally get Customer Feedback
The struggle was real: We spent months building blind, not being totally in the podcast marketing industry ourselves.
The problems we faced:
Couldn't figure out our actual ICP (kept flip-flopping between marketing pros, PR people, and founders)
Built features nobody asked for...
Had theories but zero validation...
The breakthrough moment...
Meanwhile, I took the advice of sales people and got aggressive in our outreach.
I was adding people left and right on linkedin just trying to get someone to show a demo too.
the process was this:
Go into Linkedin Groups that fit our ICP, and attempt to just connect with people cold. Very manual, very time consuming, but...
Finally got ONE guy to make a purchase.
Then spent 2 weeks trying to get him on a call.
When we finally connected, he was super nice and had REAL frustrations with current tools in the industry.
Suddenly we had direction!
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Our customer feedback process (the hard way):
Cold connecting on LinkedIn (hundreds of attempts)
Joining relevant LinkedIn groups and engaging genuinely
Strategic DMs to people we thought were our ICP
Cold adding anyone who looked like they might have podcast marketing pain
What we learned:
Most people won't talk to you even if you are just asking for help.
...but when they do talk, the insights are pure gold.
The result: We finally understood the real problem wasn't podcast discovery - it was integrating with their current workflow. Sometimes a simple export is all you need.
Questions for the community:
How did you crack customer feedback for your product?
What's your best cold outreach strategy for customer interviews?
Any tips for identifying your true ICP when you're not in the industry?
Happy to share more details about our process.
And hey, everyone should check out our launch today! WE really tried to make the video at least a little entertaining.
https://www.producthunt.com/posts/sonoday
Replies
LOOFT- A/C Redefined
@cristian_stoian_urzica You have some stories related to following users? When you don't have users, it gets kinda difficult. Then following up with them can take so much time. No joke I sent 4 unanswered emails and 2 linkedin messages to the guy, who wound up being really nice and perhaps a potential partner in the future.
Anayways, give @Sonoday a look, and if you do let me know 3 things you hate about it (and maybe one you love?) :D
LOOFT- A/C Redefined
@cristian_stoian_urzica the chicken and egg is so real, trying to get the user's onboard while also struggling to know their exact pain point.
This is also why I always suggest founders tackle a vertical they are already in. You know the problems and the language to connect the message.
Would love to hear more about how you structured your DMs. I feel like I'm always getting ignored.
LOOFT- A/C Redefined
@gerrardonna Yea brother! Happy to share, add me on linkedin, as I am more active there tbh:
https://www.linkedin.com/in/jose...
If you are up for it we can just do a 15 minute call and discuss it, as there is an element of personalization that is better to just talk about.