The landing page copy nightmare that's driving me insane

Hey makers! I need to vent and hopefully get some advice from people who've been through this.

I'm working on our landing page copy and honestly it's become my personal hell. You know that moment when you think you've nailed the perfect headline, so you show it to 10 users and get 10 completely different interpretations?

User 1: "Oh so it's like Slack for teams"

User 2: "Wait, this is a project management tool right?"

User 3: "I thought this was for freelancers"

WHAT. All from the same exact copy.

I've been going in circles for weeks. I write something that feels crystal clear to me, test it with users, and discover half of them think we solve a completely different problem. The other half get the problem but have zero idea what we actually do.

The worst part? When I try to make it clearer by adding more details, people say it's too confusing. When I simplify it, they say it's too vague. I'm trapped in copy purgatory.

I'm starting to think the real skill isn't writing good copy, it's reading minds. How do you write for an audience when that audience seems to live in parallel universes?

Has anyone else dealt with this? How did you finally crack the code on landing page copy that actually works? Please tell me I'm not the only one losing sleep over a 6 word headline.

Any tips would be genuinely appreciated. I'm willing to try anything at this point.