Pre-launch: What marketing strategies should I plan for my B2B SaaS after PH?

Hey PH community!

Building a lower-ticket B2B SaaS (about $30-40/month range) and planning my Product Hunt launch strategy. Want to make sure I have a solid post-launch marketing plan ready to capitalize on any momentum.

Would love insights from founders who've been through this:

Organic/Personal Brand:

What organic channels should I be building NOW before launch?

How important is founder personal branding for early-stage SaaS?

Any content strategies you wish you'd started earlier?

Cold Email:

When did you start cold outreach? Pre or post-PH?

What tools/setups do you recommend for beginners?

Realistic expectations for reply rates starting out?

Paid Ads:

Which platform should I prioritize first with limited budget?

What's a reasonable starting budget for testing?

Should I wait until after PH or start testing ads now?

General strategy:

How did you sequence these channels? All at once or prioritize?

What did you wish you'd prepared before your PH launch?

Any major mistakes to avoid in the first 90 days post-launch?

Planning to launch in about a month or two and want to hit the ground running with validated strategies rather than guessing. Really appreciate any real-world advice from those who've been there!

Thanks in advance!