Is a link in bio page better than a website?

Here’s what’s happening: we’re living through a fundamental shift in how people discover and engage with brands online. The old playbook -> build a website, drive traffic, convert -> is being rewritten by mobile-native behaviors and micro-attention spans.

As a marketer, I’ve seen this evolution firsthand. The brands winning today aren’t necessarily the ones with the most sophisticated websites. They’re the ones meeting their audience where they already are, with content optimized for how people actually behave online.

I’ve seen startups generate their first $10K in revenue using nothing but a link-in-bio page (for example, linktree or wisery.io) and strong social content. Perfect is the enemy of profitable.

Thoughts?