If ChatGPT can write ads, do I still need a media buyer? 🤔
I’ve been in the growth seat at an AI ad platform (still in stealth 👀), and I keep running into the same question:
🧠With tools like ChatGPT, Midjourney, and PMax...
➡️ Is it still worth hiring media buyers or creative teams for ad campaigns?
Don’t get me wrong — human intuition and strategy are still key.
But I’ve seen campaigns where:
AI wrote the copy
AI generated the visuals
AI optimized spend
...and the ROAS crushed it.
So I’m genuinely curious:
👉 Where do you still rely on humans the most in performance marketing?
👉 And what ad tasks would you gladly never touch again if AI took over?
Let’s trade thoughts and horror stories 👇
Replies
minimalist phone: creating folders
I think what you really need are good prompters. If someone knows how to specify the desired output, you can achieve great results. Ideally, the person should know how to create high-performing ads, including proficiency in image creation, writing captions, and understanding psychology, because knowing what people engage with is crucial. Psychology plays a huge role in that.
I feel like AI is great at doing the repetitive stuff fast, but it still can’t read the room like a good strategist can. There’s just something about human gut instinct that’s hard to replicate.
I'd happily never deal with audience segmentation again if AI handle it. That stuff fries my brain. Let me just approve the final look and vibe.
Yes, because media buyers strategically manage ad spend and placement to maximize campaign success beyond just creating copy.
That's an interesting question! I've also noticed that AI is starting to play an increasingly important role in all aspects of advertising.
We recently launched a free, multifunctional AI assistant called ChatGOT, which can not only generate advertising copy but also generate image content.
Such tools can help teams significantly improve their creativity and efficiency, especially when budgets are limited.
While ChatGPT can certainly help with writing ads (headlines, copy, etc.), it can't fully replace the role of a media buyer.
A media buyer doesn’t just create ads—they're responsible for:
Audience targeting
Budget management
Campaign optimization.
Kalyxa
Great question — I think we’re entering the era where media buyers evolve from executors to strategic overseers. AI can handle the heavy lifting, but knowing what to test, why something’s underperforming, or how to tell a resonant story still needs a human lens. That said… I’d happily let AI take over spreadsheet wrangling and audience segmentation any day.