How Would You Build a SaaS Blog Today? (Ghost, WordPress, MDX?)
We're planning our new SaaS blog and could use some advice on the tech stack.
What's the best way to build a blog these days for good SEO and an easy workflow for writers?
We're debating between a CMS (like Ghost/WordPress), building it directly into our app, or a simple static site (MDX). How did you build yours? Curious to hear what you'd recommend!
Also, for early-stage SaaS products still in MVP phase, what setup would you recommend to keep things simple but still SEO-friendly? Is it better to start scrappy with MDX or Notion + super.so-style setups, or go straight for a Headless CMS if we plan to scale content quickly?
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I’d recommend starting simple (Notion or Ghost) and upgrade as you grow
Notion + Super.so is perfect to start fast
Ghost + Next.js are great SEO and easy for writers
MDX + Contentlayer gives full control and performance
My personal advice:
Launch it minimal and focus on what matter now. You don't need to think about technical things now.
What I do myself always:
I don't think a lot about the technology and I just focus on finding my target users and market and approving the idea with MVP. So I start very simple with a self hosted next.js, static pages, a little backend to implement sass functionality for MVP version.
Why I do this?
Because time is gold and each of these tools (Notion, super.so, Ghost,....) has learning curve and need time to learn them and each of them can bring a new technical challenge. So I don't want to wast my time on technical things at this stage. I want zero friction and max focus on talking to users and finding product market fit.
We started scrappy with MDX, but honestly, content scaling got messy. If you’re gonna blog seriously, I’d skip the hacks and use something SEO-ready like inblog, built-in schema, fast hosting, and your writers don’t need Git access.
Ghost’s nice for minimalists, WordPress is still solid if you want plugins, but if you care about AI search (GPT/Perplexity), schema and llms.txt support like inblog gives you an edge early.