How much traction can you get before you even build the product?
Most founders rush into building, but some do the opposite.
They validate demand first, sometimes without writing a single line of code.
A few ways I’ve seen it done:
1)Run targeted ads to a simple landing page with email capture
2)Build a niche audience on social media
3)Publish a newsletter around the problem space
4)Use surveys or polls to gauge interest
The benefit? You know exactly who’s interested and you’re building a warm audience that’s ready on launch day.
What’s the best pre-product traction hack you’ve used or seen?
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Replies
Definitely! It’s especially effective when you have a B2B product and existing relationships with clients who already have that need.
IXORD
On the one hand, it is more logical because the product has not yet been created and you can understand how valuable it will be for customers. Selling an idea without a product is much easier than selling a finished product. I believe that each option has its advantages. I want to read other comments about this