How much are you willing to pay for influencer promotion of your product?
At a time when everyone allows themselves to build any solution using AI, it is difficult to differentiate themselves, and makers are betting on more aggressive distribution.
Some differentiate themselves with good tech support, some build their personal brand as a founder, and some pay influencers.
I recently came across a graphic showing how much influencers should earn based on their followers (see pic).
How much are you willing to pay for paid collaboration as a product owner?
What does such a form of collaboration look like?
(one-time/long-term; only sponsored post/post + commission rate from an affiliate/just commission rate; social networks where you used influencers + post format)The last – MOST IMPORTANT QUESTION: What results did it bring you, and what were the influencers like? (Theri follower count)
Replies
Still trying to figure out how to measure the effectiveness of influencer marketing. Wonder why we are not using CPM/CPC for all channels?
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@sanoojs This is very abstract. I think that Influencer marketing is about creating some brand awareness/to impressing someone. It is like having a product on TV. You cannot measure directly whether people purchased it because of that commercial on TV, but you can make sure they are aware of your brand.
Vomyra AI – Voice AI Agent
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@sumitgoel For brand awareness, yes.
For purchasing products: naaaah :D
We don't have the budget for this, haha, it's a joke
For startup teams, we often choose medium to small influencers (5k-20k) ourselves, based on their video views and engagement data, generally we offer $100-500
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@andrew_jameson111 That's pretty cool. I have seen a quite big AI company offering $25/post. :D
Thanks! i will use these numbers as a ballpark. May i know how did you come up with. these numbers?
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@ai_bhai I have seen them in one LinkedIn profile.
Vagus+
Didn't know about this influencer pricing but it seems fine to me! 💯
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@alexnnd It is just one POV. I bet there are more pricing lists and methods.
Great thread!
The founder of Emergent (they got $10MARR within 2 months of launch) recently shared how they got there. They basically went big with influencer marketing on X and TikTok
https://youtu.be/dbINkJFfKsk?si=-3beUXcOaHdt-Um5
He describes their playbook from 22:30
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@rajesh_cherukuri TY for sharing with us :)
We are trying to grow PingPolls through affiliate marketing, not one-off influencer shoutouts. Still figuring out the right partners, but the idea is to let creators earn long term by sharing polls that their audience actually wants to fill in. Engagement feels better than paying for static posts, but finding the right affiliates is the hard part.
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@azvyae If you wanna go with affiliate, you need to first create a brand that people naturally want. Because from my own experience, when you are less known and wanna promote something via influencers, they are more likely to ask for money beforehand. But when you are a prominent product, people will be sharing it with prodness.
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By the way, I had some studies in one of my articles, but I would love to hear something more raw in practice.
I usually prefer partnership-style collaborations - working with creators as affiliate partners rather than one-time paid posts. This way, both sides benefit from real results, often leading to long-term relationships and good earnings for everyone.