How is it possible that companies still need social media managers despite AI?
I keep hearing about AI taking jobs.
I have to admit that I have seen a lot of people complaining about job cuts, but that was in the local market.
Anyway, still see Social Media Manager offers in the foreign market.
AI is quite adept at creating texts, graphics, videos, and automation (scheduling). Large companies could afford to pay for AI solutions that would replace human work.
But why do large companies still publish offers for these positions, where they are willing to pay a lot of money?
I will just attach a picture of the DuoLingo offer (ranging between $180k – $340k) and look forward to your perspectives on this topic. 🙂
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Yes, AI can handle social media.
But if you're a brand the size of DuoLingo the stakes are much higher. There needs to be a human who knows the brand, really understands the customer, and the specific social media platforms they're responsible for.
Yes, you can create agents and feed them a lot of context, etc - but ultimately, it can't do what the social media managers at DuoLingo do at their level. It's a real art and science - might look easy on the outside, but there's a ton of work that goes into it. I'm sure they have their own internal AI resources that they use to work more effectively, and there will be more and more agentic workflows in the future. But there will always need to be humans who oversee and manage all of it for these brands.
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@startupsam TBH, I cannot imagine that DuoLingo would achieve this level they currently have with AI. It requires a solid work of humans.
IXORD
I believe AI should be a tool for humans, not a replacement for them in the workplace. I read in the news that a company laid off part of their support team, replacing them with AI, but many people were unhappy with that decision. I recently saw a post on Product Hunt about support levels, and I support the idea of AI being the first level of support, answering questions based on documentation. However, if a major issue needs to be resolved, having a human handle it personally is much more productive.
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@ixord I get your point. Many users expect an answer within a few minutes; otherwise, they are anxious (I am an example) – for such things, it is reasonable. But as soon as AI doesn't know the answer, human should help.
Meet-Ting
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@dbul Anyway, I would like to see how HRs select suitable candidates when social media managers need to be good at prompting right now.
Meet-Ting
@busmark_w_nika I think that’s an even bigger question, do HRs / management know SMs are prompting content and copy 🫣🤣
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@dbul TOP SECRET! 🤫🤐😂
well it's more like 1 person equipped with 10 agents/AI bots to work in the future, producing equivalent amount to 10 person
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@tony_tan10086 But it feels like at some point, we need humans to manage/supervise something :)