How do you make your Product Hunt launch video?
I can safely say that the video is one of the most important things on launch day.
Sometimes even more important than your images.
I’ve noticed three common approaches:
1/ People use a specific tool (Adobe After Effects, Arcade, Hexus, … or something I've never heard of :lol:)
2/ They hire freelancers or agencies (usually when they want it to look premium)
3/ They just record a Loom as the founder (raw, honest, fast)
Personally, I think the video can make or break the first impression.
It tells the story in 30 seconds. Or at least it should.
I’m always curious how others do it.
What’s your process?
Do you keep it simple? Outsource? Or go full editor mode yourself?
Let me know might steal a few ideas.
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I would say the bigger the company is (and the bigger budget it has), the more professional it should look.
But I have seen makers who did a selfie video while walking down the street and made it to the No1 here so... :D
@busmark_w_nika yes
a project told me that for 90 seconds video they were charged 1000$ they were in top3
and at the same time we have this type of videos you mentioned xD
@busmark_w_nika what do you think about AI generated videos? is better to not have one than a so & so AI generated one?
@edoardo_gigliotti I would say it depends on the service you promote. I personally like raw real humans videos :)
AdBlur - Hide Ads, Focus on Browsing
I used @Jitter to create the marketing video for AdBlur Chrome Extension. It got Featured in ProductHunt.
Creating the video certainly helped me gain traffic initially. I'm an introvert, a total noob in video editing. I went full editor mode myself.
Checkout the video i created using Jitter:
@mosymimi it looks cool!
How much time did it take you to create it?
Congrats on your success!
AdBlur - Hide Ads, Focus on Browsing
@byalexai 3 hours — mostly because I was figuring things out as I went 😅. Jitter made it pretty easy though! I kept things simple and focused on showing the real value of AdBlur without overcomplicating.
Honestly, I was super nervous to start — but I took the courage and realised that a bit of editing magic can go a long way, instead of spending $$$$ on professionals.
Jitter is a pretty good tool for makers in their nascent idea stages who don't want to deep-dive into video editing, and just want to get their idea out there with minimal effort and max impact.
Happy to help if you need something that feels honest and clear.
PopPop AI Vocal Remover
I usually use the collaborated videos I had on YouTube though sometimes the length is long. However, if you don't require much, you can screen record a tutorial and edit it to make it concise.