How do you know when it's time to let go of a product?
Not every project makes it. Some ideas never find traction, and some just run out of steam. But deciding to let go is never easy.
What signals told you it was time to move on?
How did you deal with that decision emotionally and practically?
And did the experience help you build something better afterward?
And—perhaps most importantly—did that experience help you build better the next time?
Sometimes, letting go is not a failure—it’s a pivot toward something greater.
Some of our best products are born from what didn’t work the first time.
Would love to hear your stories: the heartbreaks, the lessons, and how they shaped your path forward.
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I have typically pitted 2-3 ideas against each other, done a SWOT analysis and got an early market validation (before really treading the path). Failures will still be there even if you made the right choice (or what you thought was the right choice)...the important bit is to validate quickly at low cost and fail fast if you land on the wrong side. But upfront diligence before you start is most important.