How do you keep momentum after launch day?
Hey PH community!
I’m in the middle of prepping my first launch here, and while I’m learning a lot about launch day itself, I keep thinking about what happens next.
For those of you who’ve launched before:
👉 How did you keep the energy going once the launch hype died down?
👉 Any tips on turning that first wave of attention into something sustainable, whether that’s feedback loops, community building, or early growth?
Would love to hear what worked (or didn’t) for you. I feel like a lot of builders focus so much on day one that day two becomes an afterthought.
P.S. I’m launching Escape Velocity AI soon. It's an AI strategy consultant in your browser - like having a McKinsey consultant at your service, without the fees. If you’re curious, feel free to check it out and let me know what you think!
Replies
Here is what we did to get our first 10 paying users:
Pre Launch
1.We shared our challenges and asked for feedback during the building phase (design, user persona, pricing, marketing, basically anything).
2. Help and support others, and make friends on Twitter.
3.Engaged in conversations where people are talking about the problem we were solving (you can use F5Bot, a free service that emails you when your selected keywords are mentioned on Reddit or Hacker News).
Soft-Launch
4. Create a no-brainer offer and DM potential users to share their feedback.
5. Reach out to users over DM of our previous product.
6. Joined the PH community on LinkedIn and share love with people asking for support and ask for feedback if they are our ICP.
About to Launch
7. Promoted our product in the communities of products we used to build your product (like softr, a no code website builder, has a community)
8. Joined the community of founders/creators we love (our favorite is morningmakershow)
9. Promoted our product on "pitch your product" tweets.
10. Launched on launchpads like Uneed, Microlaunch.
11. Launched our product on relevant platforms and directories. If you don't have time, I will be happy to help with Submission part with Boringlaunch. I am the founder of Boringlaunch.
Cross- Launch
12. Collaborated with founders and platforms having the same audience as ours.
13. Find creators and founders whose products or services work well with ours. (For example, we are building a platform submission service, Boringlaunch so we collaborated with a launch platform to create a bundle of featured listings on the platform with our submission services on other platforms)
Post-Launch
14. Tried ads on social platforms (didn't work out for us, but it may work for you)
15. Overdelivered and ask for a testimonial.
16. Shared your small wins and learning over the internet.
17. Try, try, and try until something works, and double down on what works.
All the best for your launch 🚀
P.S. The order of these steps may vary based on your product, audience, and 99 other factors. So, feel free to adapt and experiment.
@gamifykaran Great list! Would you be able to share more information about number 6? There seems to be a huge amount of groups!
@a_s71 thanks, there is one official group of PH on linkedin just subscribe to it, and support fellow builder. Then other builders will reach out to you on their launch date
ZapDigits
My two cents. Keep up with the comment replies.