How Do You Create Moats in a Services Business?

SaaS founders talk about moats: network effects, tech IP, etc. But what about service businesses? How do you build a moat when anyone can claim they do what you do?

If you're running a studio, agency, or consulting firm, what makes your offer defensible long-term?

Is it process? Brand? Speed? A community? IP?

I run a service business that supports founders through strategy, design, and execution (The Projek). One thing we’re exploring is turning our internal playbooks and frameworks into mini-products and building a small community around our early-stage clients to give them more than just a deliverable.

Curious to hear what others are doing.

How do you make your services stickier than the next firm on Fiverr?