How do you advertise and actually get customers — not just clicks?

I’m building a product and realizing that traffic ≠ customers.

It’s easy to get eyes on a landing page, but turning that into users, signups, or purchases feels like a completely different skillset — one I’m still learning.

I’m curious:

• How do you get your first 10–100 customers?

• What channels actually work beyond paid ads (or with very low budgets)?

• What kind of messaging or funnel tweaks made the biggest difference?

A bit of context:

I’m 19, building NovaStart — an AI-powered startup builder. The vision is to help people go from idea → execution with tools for validation, launch, and monetization.

Right now, I want to move from early interest to real users, and I’d love to hear what’s worked for others.

Whether you’ve used communities, SEO, cold outreach, or just DM’d strangers — I’d love to hear about it.

👇 Drop your experience, lessons, or tactics below!