Best New Non AI startups of the last decade?

AI is obviously taking over a huge chunk of the tech landscape as of late. But was thinking about over the last 10 years, what are some successful startups that have been made that aren't necessarily AI focused? Maybe they've added some AI tooling in recent years but the foundational aspects of the company aren't based on it. The most recent one I can think of that has hit mainstream success (though founded in 2016, so 9 years old haha) is probably Figma; any others y'all can think of?