Explore the user's expectations, concerns, and motivations with the Personas Tool and supercharge your design process through a deep understanding of the target audience.
Aloha, creators 🏄♂️
We’re excited to release the third major function of FlowMapp UX platform here on Product Hunt!
«If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle», Jim Stengel.
One of the biggest product development mistakes is the lack of customer understanding. It is all about solving existing and viable problems for users. That is why we believe that Personas matter. Having a comprehensive understanding of your customers is the key to creating a product your users will fall in love with ❤️
🧝♂️🧜♂️🧞♂️🧟♂️🧙♀️🦸♂️🕵️♀️ — tell your users story: who they are, what do they like, what are their needs and goals, what do they afraid of, what are the behavior patterns, what issues do they face every day?
⚙️ We tried to make the tool as convenient as possible:
— Drag and Drop + Snaping.
— Presets and objects library.
— Customizable interface.
— Export and share functionality.
— User flows integration.
— Team collaboration.
🚷 When Personas fail?
When there is no customer discovery under it, or when it doesn't support rest development stages, or contain useless information. So, be focused!
Here is how Personas work:
— We have created Star Wars Family Tree in case you have forgotten who is Luke's father 🤖
— More regular Personas examples inside our demo project.
🎉 To celebrate the launch, as usual, we prepare a special Product Hunt promo code WELOVEPRODUCTHUNTERS — a 40% discount for all monthly subscription plans works for 1 year in general.
💬 We’re really looking forward to your feedback. Feel free to message us if you have any questions — we are here around all day!
🙌 Thank you all for joining us!
Psst... 👂 Personas Tool is the last bridge that leads our UX platform to the next big thing — Customer Journey Map. Stay tuned!
Been a user (and a huge fan) of Flowmapp for quite a while now. Very excited to see the personas. A fantastic addition to an already fantastic tool! Well done @andrewkovalev
@brpointon Brodie, thanks for the kind words! I hope that soon all of our UX tools will be integrated across the UX platform, including CJM and some secret things. This synergy makes me feel thrilled!
Great stuff. Simple and fast. Love your UI, especially what you've done with snapping and moving blocks. Well done, guys.
Pros:
Integration with User Flow looks promising, cause it's useless as a separate tool. Ease of use.
Cons:
'Personas' is not the most common UX framework.
We have been using Figma for manually building out prototypes and then user flows, this looks really good. What are the advantages over using InVision or manual Sketch flows?
@felipe_otalora thanks, for the question, but not sure I got the question. Let me share some details. We are in the middle of development Figma integration, that means that you will be able to create Personas, than build all User Flows and upload Figma prototypes inside it and view all the customer journey with prototypes and manual connections.
We've been using FlowMapp's other tools for a while now and really like them. I'm happy to see them expanding the product and providing even more value with the Personas tool!
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