Nichole Elizabeth DeMerè (Eithiriel)

Fashion Tap - Make money from sharing & tagging the brands you're wearing

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Nichole Elizabeth DeMerè (Eithiriel)
Note: Watch FashionTap on “Shark Tank” on April 29, 2016, 9:00 - 10:00 p.m., ET/PT.
Eddy Roche
@nikkielizdemere Thx for sharing us with the PH community, Nichole! =D
Ridd
@eddyroche Would you be willing to share your experiences as to how you got on Shark Tank? That's going to be awesome to watch! Best of luck
Danilo Stern-Sapad
@ridderingand_ @eddyroche It's more about what we're allowed to share. @amyroiland had to submit a really long application and then prepare tons more materials both business and creative for the show. They had over 50,000 applicants and there's no guarantee they'll air you even if you're chosen to tape with them. We're all very excited for her and that she's made it this far! :D
Amy Roiland
@nikkielizdemere Thank you so much Nichole!
Amy Roiland
@ridderingand_ @eddyroche Yes I got on the show by being discovered doing a talk on my app at the GA general assembly. the casting director saw me there and said I had to try out! I sent a video in I shot myself and they loved it. I have a ton of passion for my app so they say I was a shoe in.
Vivek Sancheti
Is there any approximation how much one can make? and for how many tags?
Eddy Roche
@evivz Hey Vivek, this will depend on the items you are tagging in your photos, the commission we've negotiated with the retailer and the number of FashionTap users who purchase an item from your photo. We expect our top users to make a lot of money one day in the not too distant future.
Vivek Sancheti
@eddyroche so basically the figure it totally unclear for now.
Danilo Stern-Sapad
@evivz @eddyroche Hi Vivek, I can give you some insider stats. You get a commission on products from over 50,000 retailers because we aggregate multiple affiliate networks. You also can make money when someone just clicks on a product you tag in your photo. On average you make about 5 cents per click through and I’ve seen as much as 35 cents. If a user buys a product from your photo you can make anywhere from 3% - 35% with an average of 8% per product sold. If a user buys a $1,000 purse from your profile you're looking to make anywhere from $30 - $350 or $80 on average. Does that help clarify things?
Hehe, interesting perspective! As a UX Researcher and from working with similar things to Lyst, Keep and Polyvore...curious to see how motivated the average user (w/ no insane following fashion base; aka 'Tumblr/Instafamous fashonistas') will be to actually want to accumulate the affiliate fees in the long run of their daily activity (which might not be exponential) to continue sharing their photos and linking every single product when they may currently use Instagram/Tumblr/Pinterest as their social regime already, but I guess this puts it all together right?! :-) What's the cut for the users, 2-4% (avg. affiliate rates we'd get is around 8-15% with VigLink)? I'd actually use this!....a lot! Totally stoked to see the SharkTank episode and wish best of luck on this wonderful venture! Cheers!
Eddy Roche
@dylanopet Cheers Dylan! The commission FashionTap users receive is anywhere from 3%-35% depending on the merchant. They can enter their PayPal email address or enter their user ID from one of our affiliate network partners to get paid. This includes VigLink :-)
@eddyroche Sweet!! Love it Eddy, you'll see me around posting outfits!
Danilo Stern-Sapad
@dylanopet @eddyroche Awesome! I wanted to mention that you can share your shoppable FashionTap photos on other social networks like Facebook and Twitter. If they're on iOS links will open directly in the app and if they're on desktop it will go to a webpage that lets them shop the photo.
@danilosapad @eddyroche Game, set, match! :-)
Joshua Brueckner
This excites me, but I am clueless how, as a fashion brand, I am to use this. I get the concept (I think), but how can I get in touch with influencers to showcase @AirTailor?
Nichole Elizabeth DeMerè (Eithiriel)
@jabrueckner Hi Joshua, maybe @afashionnerd can provide more details. :)
Eddy Roche
@jabrueckner Hey Josh, once you download the app and play around with it, you'll see the UX is very familiar. If you need more info, FashionTap has a youtube channel with various "how-to" vids: https://www.youtube.com/channel/...
Danilo Stern-Sapad
@jabrueckner @airtailor You can easily import your photos you already share on Instagram and tag them with links back to your brand's website and get new customers. You can also search for fashion bloggers and models by location and popularity who you may want to work with. Lots of models and fashion bloggers have connected with brands on FashionTap. They then post their outfits on FashionTap and other social media channels where their followers can purchase your products through their photos.
Gabe Perez
Cannot wait for this to be release on Android! And if you need a beta tester 🙋🏻
Danilo Stern-Sapad
@gabe__perez Hi Gabe, we'd love to have you beta test and get your thoughts! Also, our web app is designed to be Android-friendly and we're releasing a material design version soon that will be even more Android friendly.
Gabe Perez
@danilosapad Sounds great! I'll test out the web version for now and feel free to email me with any Android updates. My FashionTap username is gabe__perez, feel free to use the email I registered with :)
Danilo Stern-Sapad
@gabe__perez Awesome! Will do. :)
Eddy Roche
FashionTap is also a great app for shoppers to seek out brands, boutiques, bloggers, celebrity stylists, makeup artists, hair stylists and other content creators who post shoppable OOTD and style posts. Our mission is to help consumers find and follow influencers who will inspire them to buy great fashion and beauty products.
Ilyas Hassani
Loved the idea, wish instagram could do this !
Danilo Stern-Sapad
@ilyashassani To me, it would be way cooler to see Michael Jordan post a photo of himself wearing Air Jordans. Instead, I see an obvious in-stream advertisement that has zero appeal to me. Also, how many times have you seen people asking Instagrammers where they bought something they're wearing? I can't even count. FashionTap solves these problems among many others.
Amy Roiland
@ilyashassani Instagram would never share the revenues with their users. Why would they? They are also not a FASHION only based social networking app. We cater to the fashion and beauty world only which is exciting.
Amy Roiland
@ilyashassani Also if Instagram did this wouldn't it change what Instagram is ? Instagram isn't a fashion based e commerce social network. Instagram is a sharing photo app not a shopping app. I believe a lot of the users on there would get very annoyed very fast if they added something like this to it. Why change something that's already good?
Jo S
Not really into signing up to watch the video how this works
Amy Roiland
@raritan What do you mean? you don't have to sign up to watch a video to see how it works. We have our how it works videos on our youtube page.
Sean Murphy
saw you on shark tank! best of luck with your passion, Amy.
Scott Ricci
Great idea!
Always looking for something new
Y think this is a very good idea
Jesse Jensen
Is Fashion Tap still alive? Curious because the site's SSL certificate is not enabled.
Romain
Oh you forget to say that it's only works with popular bloggers
Bashar Momin
@basharmommin DHAANI is a one of the most luxury cloting brands in Pakistan that offers both prêt-a-porter, luxury pret, party wear dresses, ladies dresses, formal dresses and formal wear for women. Dhaani offers you unique and versatile cuts with elegance. DHAANI caters to the woman who is not afraid of embracing her feminine side. A woman who appreciates timeless and beautiful ensembles season after season. DHAANI caters to custom orders as well as stocks at DHAANI Lahore Studio, PFDC Lahore.
chooseyourthings
good concept!
Muhammad Ibrahim
Thanks for sharing your user experience in market place
Anthony Hall
I can recommend you a great store for the whole family https://www.ducksnfoxes.com/. I found it recently when I was looking for my daughter's dress. I also ordered a tie and suspenders, because I bought the pants one size larger. It's nice to see them on the website, you can find the best clothes at an affordable price. But at the same time, their quality is excellent. What shops do you usually buy clothes in?
Sofin Abramo
I believe that everyone should choose their own style. I choose the style even in lingerie. I used to prefer regular underwear sets. Now I prefer lace lingerie sets.
Julia Malvia
Style is important even in lingerie. Beautiful lingerie gives confidence to every girl. Even a new dress will not save your situation without beautiful lingerie. It is underwear that raises a girl's self-esteem. I really recommend that you buy harness lingerie. Because of a friend's advice, I started to buy harness lingerie. The straps over the underwear make me feel more confident.